Each photograph came with one of three trait profiles, which included
personality characteristics and attributes that prior studies had determined to be one of three different levels of attractiveness to women looking for potential romantic partners. These were "highly desirable," "desirable" and the lowest-rated category, which the researchers called "moderately desirable."
The profile of the highly desirable traits contained three qualities: respectful,
trustworthy and honest. The traits for desireable were friendly, dependable and mature, while the moderately desirable traits described the man as having a pleasing disposition and being ambitious and intelligent.