Mercedes-Benz valued at half of BMW (12/17/2012)

[Ricky Church]

As Daimler CEO Dieter Zetsche works for Mercedes-Benz to get back the title of world's biggest luxury carmaker, its investors have valued the brand’s cars unit at half of BMW’s value. BMW’s market capitalization has increased to 45 billion euros ($58.8 billion) compared with 42.2 billion for Daimler. When subtracting a reasonable price for Daimler's truck business (which is the biggest in the world), the value attached to Mercedes passenger cars by investors is around 25 billion euros. Hans-Peter Wodniok, an analyst with Fairesearch in Kronberg, Germany, said that the market believes that Mercedes’ prospects are much worse than those for BMW. He added that the market is “always right” and that BMW leads when it comes to innovation.

The Mercedes marque has been held back by the slow growth in China, slow expansion into popular segments such as compact sport-utility vehicles, and its failure to attract a big portion of the younger generation of drivers. These enabled BMW and Audi to increase their sales lead in the luxury category. The gap grows bigger one year after Zetsche, whose existing contract is expected to expire at the end of 2013, pledged to nearly double deliveries to 2.6 million vehicles by the end of the decade and get back the top spot, which Mercedes gave up in 2005.

Its campaign has had a difficult start. Zetsche put off Mercedes’ profit target in October, placing this goal at least four years behind its original schedule. After earnings fell in 2012, Mercedes implemented a drive to reduce costs by 2 billion euros by 2014 under a program named "Fit for Leadership." BMW’s rise has changed the usual order among German automakers. Daimler, which made an attempt to take over BMW in 1960, had a market capitalization that’s 15.5 billion euros higher than that of BMW only a couple of years ago.

Merc stans...

 

[88m3]

wow


I read a few Benz Executives committed that recently

 

[Jayson_bourn]

Dayum.... I knew they were last in the german lux race but I didn't know it was that bad.



Audi will be #1 very soon (if they aren't already)

 

[King Theo]

Merc stans...

those exist? i just thought they were called old men?

 

[Ed MOTHERFUCKING G]

Mercedes has the biggest truck business in the world??

I know sprinters are out there but wtf



Sent from Seattle, by way of Ann Arbor on Tapatalk: The Remix

 

[BLAZO da GAWD]

why the hell would i care about all this nonsense

currently, Mercedes whips are better looking that what BMW is putting out. and i fukk with the interiors over Beemers too

that E-class coupe >>>
that CLS coupe >>>

 

[MoneyTron]

Dayum.... I knew they were last in the german lux race but I didn't know it was that bad.



Audi will be #1 very soon (if they aren't already)

Last? In what?

Audi is still #3 in sales and probably will stay that way barring some epic collapse.

 

[Jayson_bourn]

Last? In what?

Audi is still #3 in sales and probably will stay that way barring some epic collapse.

Comment was based of a few articles I read earlier this year. I know there was a 3rd one but I cant find it. Here are the two I was able to dig up

With Audi showing the growth that it has been showing throughout the years.. it didn't seem that far fetched but fvck it i've been wrong before


BMW maintains sales lead over Audi, Mercedes-Benz

Mercedes Loses Ground to BMW, Audi in Luxury Sales Race - Bloomberg

 

[88m3]

Audi just had their best sales year on record for what it's worth

 

[Ice Water]

BMW makes some of the best looking cars in the bidness to me. Plus they stamp their design style on the market. They were first criticized for the tail of this 7 series, but you won't believe how many companies made their own itiration of that backside.

 

[Non Sequitur]

BMW makes some of the best looking cars in the bidness to me. Plus they stamp their design style on the market. They were first criticized for the tail of this 7 series, but you won't believe how many companies made their own itiration of that backside.

 

[itsyoung!!]

its failure to attract a big portion of the younger generation of drivers.

Thats because a 335 bmw coupe looks great and even the lower end (if you call any of these cars lower end..) BMWs sedans look decent - good still. While mercedez dont start looking good till E Class.. I know theyve made some improvements to the C class image, but its just not there yet..

Audi got that A6 and with a lease (most people lease these kind of cars anyway) its really not that bad priced , if you got the credit for it..

 

[killacal]

BMW makes some of the best looking cars in the bidness to me. Plus they stamp their design style on the market. They were first criticized for the tail of this 7 series, but you won't believe how many companies made their own itiration of that backside.

Basically only threw a body kit on since 2001 :2much:

 

[Ricky Church]

Thats because a 335 bmw coupe looks great and even the lower end (if you call any of these cars lower end..) BMWs sedans look decent - good still. While mercedez dont start looking good till E Class.. I know theyve made some improvements to the C class image, but its just not there yet..

Audi got that A6 and with a lease (most people lease these kind of cars anyway) its really not that bad priced , if you got the credit for it..

yeah the base C-Class is for bytches anyway.

I'd have a 3-series or an A4 over a C-Class any day.

personally Mercedes-Benz is at the bottom of the totem pole as far as Audi, BMW, & Benz goes.

 

[Jayson_bourn]

Thats because a 335 bmw coupe looks great and even the lower end (if you call any of these cars lower end..) BMWs sedans look decent - good still. While mercedez dont start looking good till E Class.. I know theyve made some improvements to the C class image, but its just not there yet..

Audi got that A6 and with a lease (most people lease these kind of cars anyway) its really not that bad priced , if you got the credit for it..

Truth. I copped an E92 earlier this year and I have been satisfied with it. Despite the well known issues with the motor (haven't experienced them yet)


From recent reviews though it seems that BMW is going in a different direction with their sport sedans. If you want something that feels like an E9X or E46. It'll probably have to have an M badge.

I reserve judgment until I see what they're offering with the 4 though.