Messi already putting his team on his back in MLS. Inter Miami won the League Cup Final. Messi named Best Player.

Rekkapryde

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Serena looks

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Serena looks ridiculous and cats too scared to call it what it is.
 

storyteller

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Inter Miami's managing owner Jorge Mas confirmed on CNBC's "Halftime Report" on July 18 that Messi jerseys were sold out. Adidas' president of North America, Rupert Campbell, told reporters during the aforementioned news conference: "Jerseys are selling out at stores in minutes ... which is why we've opened a pop-up store in the center of Miami."

Tor Southard, senior director of Adidas soccer, added, "Every single fan who wants a jersey" -- the pink The Heart Beat authentic iteration jersey runs fans $194.99, complete with "Messi 10" printing, before tax and shipping at the MLS store -- "should be able to get a jersey, whether it's online or at one of our stores. As the jerseys come in, we're shipping them
out to fans."

MLS's official online store warns buyers that their Messi kits may not arrive until October.

Online retailer Soccer.com also recently told CNN they'd sold half a year's worth of "Messi 10"-printed Inter Miami jerseys in just one day.

Mas told CNBC that he expects Messi's arrival to double Inter Miami's revenue, which according to Forbes was $56 million in 2022, and value, currently around $600 million. Mas has reason to be optimistic: The Sports Business Journal reported this week that Apple TV boasted roughly 700,000 MLS Season Pass subscribers in early June, which rose to nearly a million by Messi's debut vs. Cruz Azul.

"There's a huge amount of change [in MLS] over the years," said Beckham. "I remember turning up in 2007, there was about 15 teams in the league; now there's 30. There's soccer-specific stadiums for almost every MLS team. The level of the game has definitely changed -- Leo is actually coming into a perfect situation."


This deal was a win for the entire MLS even before Messi took the pitch and delivered like no one has before him (though, props to Thierry Henry who played well when he came through).​
 
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