This is a sweet deal for

but let’s not be stupid and think that $3.1 billion is profit when there’s materials, paying crumbs to the workers, materials to ship the shoes in, transportation, marketing and the legwork once the finished product gets to warehouses. They probably got half of the $3.1
With that said you’d think Jordan and the crew would have renegotiated that deal many times over the years despite the fact that the majority of the $ is coming in from 25-30 year old shoe designs and MJ doesn’t have to be invoked in anything at this point.