Microsoft rebrands Xbox Music to Groove

satam55

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Microsoft dropped the Xbox Music name because it was confusing

By Tom Warren on July 7, 2015 08:27 am

xboxmusicweb1_1020.0.jpg


Microsoft surprised everyone by rebranding its Xbox Music service to Groove yesterday. While many had expected the company to drop the Xbox Music naming, the Groove replacement won over alternatives like Microsoft Music and others that the company had been considering. The new Groove music service will be very similar to Xbox Music, so why the new name?

"Consumers thought you needed an Xbox"

Microsoft’s Joe Belfiore revealed on Twitter yesterday that the old brand was simply too confusing. "Lots of people were saying ‘I don't have an Xbox, why would I use Xbox Music?’" said Belfiore. That appears to be a common complaint around the service, and Microsoft also started dropping the Xbox naming from its Music and Video apps for Windows 10 back in March.

Microsoft’s official reason for picking Groove is because "Groove describes what people feel and do with music," but the final name also provides the company the ability to spin it off in the future if it’s unsuccessful. A name like Microsoft Music would make that possibility more difficult. Microsoft is currently rebranding Xbox Music and the first signs of Groove will start showing up in a new Windows 10 build that will be distributed to testers this week.


http://www.theverge.com/2015/7/7/8905579/microsoft-xbox-music-name-confusing

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King Sun

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Microsoft dropped the Xbox Music name because it was confusing

By Tom Warren on July 7, 2015 08:27 am

xboxmusicweb1_1020.0.jpg


Microsoft surprised everyone by rebranding its Xbox Music service to Groove yesterday. While many had expected the company to drop the Xbox Music naming, the Groove replacement won over alternatives like Microsoft Music and others that the company had been considering. The new Groove music service will be very similar to Xbox Music, so why the new name?



Microsoft’s Joe Belfiore revealed on Twitter yesterday that the old brand was simply too confusing. "Lots of people were saying ‘I don't have an Xbox, why would I use Xbox Music?’" said Belfiore. That appears to be a common complaint around the service, and Microsoft also started dropping the Xbox naming from its Music and Video apps for Windows 10 back in March.

Microsoft’s official reason for picking Groove is because "Groove describes what people feel and do with music," but the final name also provides the company the ability to spin it off in the future if it’s unsuccessful. A name like Microsoft Music would make that possibility more difficult. Microsoft is currently rebranding Xbox Music and the first signs of Groove will start showing up in a new Windows 10 build that will be distributed to testers this week.


http://www.theverge.com/2015/7/7/8905579/microsoft-xbox-music-name-confusing

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:comeon: "user thought you needed a xbox"
 

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put the crack pipe down breh, it will take many years for another video service to even come close to competing with Netflix. They have HBO and Showtime scrambling as it is and Microsoft is nowhere near those 2.
The Xbox brand has close to 100 million users. XBL has life 80 million users. The Windows ecosystem is much larger. There service would have that many people instantly as possible users.

You sure you wanna continue your stance bruh? :francis:
Xbox music is kinda dope I used it a couple times .

I know someone who doesn't even own an Xbox but he uses the service :russ:
You see this post @Prodigal Syndicate
 

martin payne

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:banderas: I still own 2 working Zunes and use them for all of my music purposes, the day they die and no longer have software functionality will a VERY, VERY sad day for the kid. :mjcry:
I use my zune when I go running, ain't tryin to run with my big ass iPhone 6.....I always thought zune would be a nice alternative to the iPod :manny:
 

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:banderas: I still own 2 working Zunes and use them for all of my music purposes, the day they die and no longer have software functionality will a VERY, VERY sad day for the kid. :mjcry:

The Zunes don't need to die, friend. I've replaced the battery and put an SSD in my zune 120. I will keep my zune 120 running forever.
 

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I had xbox music and loved it but I switched to spotify...it actually had some underground hiphop on it and that suprised me. When they make it more cross compatible I'm definitely switching.
 

Morose Polymath

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The Zunes don't need to die, friend. I've replaced the battery and put an SSD in my zune 120. I will keep my zune 120 running forever.

True but its the software side of the game that concerns me, how long will M$ support software for a piece of hardware they have long abandoned.
 

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True but its the software side of the game that concerns me, how long will M$ support software for a piece of hardware they have long abandoned.

Good Question. They are no longer supporting the zune software, they stopped back in 2010. The question is will the software continue to run on newer os like windows 10 and I've seen mixed reports on that. I don't use the software to buy any music or videos and only use it to manage my library and sync music to zune.
 

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Good Question. They are no longer supporting the zune software, they stopped back in 2010. The question is will the software continue to run on newer os like windows 10 and I've seen mixed reports on that. I don't use the software to buy any music or videos and only use it to manage my library and sync music to zune.
I can install it on Win10 and let you know..
 
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