http://www.ign.com/articles/2016/02...uld-completely-destroy-console-industry?watch
The company was afraid that "five and ten-dollar price points" would ultimately "destroy the economic model of console retail publishing and destroy the industry." In light of this concern, Canessa spoke to the importance in communicating both internally at the company and externally to consumers that XBLA offered different types of game experiences that distinguished itself from the traditional retail product.
Xbox Live Arcade didn't survive the transition from Xbox 360 to Xbox One, but Canessa believes it would behoove Microsoft to bring the brand back.