In 2015, the boss of a card payments company in Seattle introduced a $70,000 minimum salary for all of his 120 staff - and personally took a pay cut of $1m. Five years later he's still on the minimum salary, and says the gamble has paid off.
Dan Price was hiking with his friend Valerie in the Cascade mountains that loom majestically over Seattle, when he had an uncomfortable revelation.
As they walked, she told him that her life was in chaos, that her landlord had put her monthly rent up by $200 and she was struggling to pay her bills.
It made Price angry. Valerie, who he had once dated, had served for 11 years in the military, doing two tours in Iraq, and was now working 50 hours a week in two jobs to make ends meet.
"She is somebody for whom service, honour and hard work just defines who she is as a person," he says.
Even though she was earning around $40,000 a year, in Seattle that wasn't enough to afford a decent home. He was angry that the world had become such an unequal place. And suddenly it struck him that he was part of the problem.
At 31, Price was a millionaire. His company, Gravity Payments, which he set up in his teens, had about 2,000 customers and an estimated worth of millions of dollars. Though he was earning $1.1m a year, Valerie brought home to him that a lot of his staff must be struggling - and he decided to change that.
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Raised in deeply Christian, rural Idaho, Dan Price is upbeat and positive, generous in his praise of others and impeccably polite, but he has become a crusader against inequality in the US.
"People are starving or being laid off or being taken advantage of, so that somebody can have a penthouse at the top of a tower in New York with gold chairs.
"We're glorifying greed all the time as a society, in our culture. And, you know, the Forbes list is the worst example - 'Bill Gates has passed Jeff Bezos as the richest man.' Who cares!?"
There's a lot more in the BBC story as well as an older Inc. story. This shyt was posted on the Coli a bunch of times back in 2015 when he announced it, pretty even mix of folk repping him and folk talking shyt and saying it wouldn't work (just like they did for Seattle's $15 minimum wage).
I think we know who came out right.



I'll just quote a few more highlights.
In 1965, CEOs in the US earned 20 times more than the average worker but by 2015 it had risen to 300 times (in the UK, the bosses of FTSE 100 companies now earn 117 times the salary of their average worker).
Even as the nation's productivity has improved 22 percent since 2000, median wages have risen only 1.8 percent, adjusted for inflation. Wages have actually fallen by 3 percent since the recession. Meanwhile, productivity gains are going to CEOs who earn, on average, about 300 times more than typical workers, compared with 71.2 times in 1990, according to the Economic Policy Institute. (Price's $1.1 million salary was about 23 times the $48,000 average at Gravity.) Such trends have driven the push for a $15 minimum wage in some cities, including Seattle.
Crazy shyt that inequality has increased that quickly, and that the USA is so much higher than even the UK (which itself is more unequal than most European economies).
Since then, Gravity has transformed.
The headcount has doubled and the value of payments that the company processes has gone from $3.8bn a year to $10.2bn.
But there are other metrics that Price is more proud of.
"Before the $70,000 minimum wage, we were having between zero and two babies born per year amongst the team," he says.
"And since the announcement - and it's been only about four-and-a-half years - we've had more than 40 babies."
More than 10% of the company have been able to buy their own home, in one of the US's most expensive cities for renters. Before the figure was less than 1%.
"There was a little bit of concern amongst pontificators out there that people would squander any gains that they would have. And we've really seen the opposite," Price says.
The amount of money that employees are voluntarily putting into their own pension funds has more than doubled and 70% of employees say they've paid off debt.
People making a living wage are able to live better lives.Since that April made-for-TV moment, Price says he's had no second thoughts --mostly because he's been learning how his employees had been struggling. Garret Nelson, 31, a salesman in Boise, Idaho, got a $5,000 raise, to $55,000 [now $70,000], allowing him to pay for teaching supplies and music lessons for his five homeschooled kids. "People back in Idaho said he was nuts," says Nelson, who went to middle school with Price. "But it really energized the employees."



The right-wing radio pundit, Rush Limbaugh, whom Price had listened to every day in his childhood, called him a communist.
"I hope this company is a case study in MBA programmes on how socialism does not work, because it's going to fail," he said.
Two senior Gravity employees also resigned in protest. They weren't happy that the salaries of junior staff had jumped overnight, and argued that it would make them lazy, and the company uncompetitive.
This hasn't happened.
fukking insane though - he's calling a profitable company voluntarily choosing to pay its workers a living wage "socialism" and wants them to fail.



Rosita Barlow, director of sales at Gravity, says that since salaries were raised junior colleagues have been pulling more weight.
"When money is not at the forefront of your mind when you're doing your job, it allows you to be more passionate about what motivates you," she says.
Senior staff have found their workload reduced. They're under less pressure and can do things like take all of the holiday leave to which they are entitled.
Price tells the story about one staff member who works in Gravity's call centre.
"He was commuting over an hour and a half a day," he says. "He was worried that during his commute he was going to blow out a tyre and not have enough money to fix that tyre. He was stressing about it every day."
When his salary was raised to $70,000 this man moved closer to the office, now he spends more money on his health, he exercises every day and eats more healthily.
"We had another gentleman on a similar team and he literally lost more than 50lb (22kg)," he says. Others report spending more time with their families or helping their parents pay off debt.
"We saw, every day, the effects of giving somebody freedom," Price says.
He thinks it is why Gravity is making more money than ever.
Raising salaries didn't change people's motivation - he says staff were already motivated to work hard - but it increased what he calls their capability.
"You're not thinking I have to go to work because I have to make money," Rosita Barlow agrees. "Now it's become focused on 'How do I do good work?'"
Is there a magic number that keeps workers focused while still generating a profit?
Price calculated a figure but never imagined the publicity he's gotten would boost new customer inquiries from 30 per month to 2,000 within two weeks. Customer acquisition costs are typically high, so in that sense, the strategy has paid off. And in this business, customer retention is key. Gravity's 91 percent retention rate over the past three years -- far above the industry average of about 68 percent -- has been crucial to its success.
Maria Harley, Gravity's vice president of operations, looks at a different set of numbers. While the company had to hire 10 more people than anticipated to handle the new business, most nonlabor costs -- rent, technology, etc. -- have remained the same, thus improving operating ratios. "We don't need our sales to double," she says. "We only need them to increase marginally -- by about 25 to 30 percent. When I started being more logical than emotional about this, I said, 'This is totally possible.'"
Satisfied employees who don't have to worry about making ends meet do better work.



Five years later, Price is still on Gravity's minimum salary. He says he's more fulfilled than he ever was when he was earning millions though it's not all easy.
"There's tests every day," he says.
"I'm the same age as Mark Zuckerberg and I have dark moments where I think, 'I want to be just as rich as Mark Zuckerberg and I want to compete with him to be on the Forbes list. And I want to be on the cover of Time magazine, making lots of money.' All these greedy things are tempting."
"It's not like it's easy to just turn down. But my life is so much better."
Acting like a good person and making sure the people around you are happy makes your life better.



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