With "Bizzerk" he's making a good case at rivaling Lady Gaga as Interscope's #1 most successful artist on the pop charts. It's not a "Not Afraid" rehash like that song in the video game, it's not another Hi My Name Is, Real Slim Shady, Without Me, Just Lose It, We Made You formula single . . he coulda easily went on that and did something to capitalize on the fun Gangnam Style K-Pop type song. Arguably that lane may of taken on some competition with Macklemore's "Thrift Shop"
This is white-anthem stadium music . . a far departure from the type of single we're use to from Eminem. It's a combination of a few elements of his work that have proved to be successful and he's definitely expanded and advanced upon them. This is Beastie Boys 2k13 edition, a full step in taking hip-hop in a white direction capitalizing on the interest of the rural listener
Rick Rubin is a genius, hopefully there work together will inspire the musical genius within Dr. Dre