Moët Hennessy acquire a 50% stake in Jay-Z's Armand de Brignac.

Discussion in 'The Booth' started by AMcV'88, Feb 22, 2021.

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  1. AMcV'88

    AMcV'88 Superstar

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    looking forward to the next Jay verse to hear the flex.
    there will be something about "some are are ambassadors, some are partners" yada yada.



    MOËT HENNESSY ANNOUNCES A PARTNERSHIP WITH SHAWN JAY-Z CARTER VIA THE ACQUISITION OF 50% OF CHAMPAGNE ARMAND DE BRIGNAC.

    Moët Hennessy Announces A Partnership with Shawn JAY-Z Carter via the acquisition of 50% of Champagne Armand de Brignac. – La Vie En Or – Armand de Brignac Champagne


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    February 22, 2021

    Moët Hennessy, the world leader in luxury wines and spirits is pleased to announce a partnership with Shawn JAY-Z Carter through the acquisition of a 50% stake in Armand de Brignac, a leader in prestige champagne. The partnership reflects a shared vision between Moët Hennessy and Shawn JAY-Z Carter for the future of this iconic Maison.

    With its striking look and natural appeal to a global and diverse luxury consumer, Armand de Brignac has brought unprecedented innovation and energy to the Champagne category since 2006. It has been a worldwide success with a strong presence in North America, Asia, and Europe, and over 500 000 bottles sold in 2019, in particular with an outstanding position in the high energy channels.

    “For years we have been following the fantastic success of Armand de Brignac and admiring their ability to challenge some of the rules of the Champagne category. Often referred to as “Ace of Spades”, Armand de Brignac breaks barriers and reflects contemporary luxury, while preserving the traditions of the Champagne terroirs. Today, we are incredibly proud to be partnering with them and believe that the combination of our Champagne experience and international network coupled with Shawn JAY-Z Carter’s vision, the strength of the Armand de Brignac brand and quality of its range of prestige cuvées will allow us to take the business to new heights across the world”, says Philippe Schaus, President & CEO of Moët Hennessy.

    “I’m proud to welcome the Arnault family into ours through this partnership that began with Alexandre Arnault and continued with his father Bernard Arnault and Philippe Schaus, at my home in Los Angeles. It is a partnership that has felt familiar the entire time. We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further” says Shawn JAY-Z Carter.

    The partnership will be anchored in the acquisition of a 50% stake in Armand de Brignac by Moët Hennessy as well as in a global distribution agreement. The 50%-50% structure is an essential element of this alliance and ensures that each of the two partners wants to bring its strengths and expertise to ensure the success of this long-term alliance.

    “We are going into this partnership on equal terms together with JAY-Z and his family and with the same conviction that we are only at the beginning of a wonderful story. Together, we will lay a strong path forward to firmly cement Armand de Brignac as a luxury icon for current and future generations of customers”, concludes Philippe Schaus.​
     
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  2. Amestafuu (Emeritus)

    Amestafuu (Emeritus) PRGRSV BLK IND Supporter

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    euro hov never left.

    he still wearing chancletas in the south of france saying wavy baby

    :huhldup:

    "Oh behave"
     
  3. ORDER_66

    ORDER_66 Messiah 2020 & Aetheon & K'nuba 2 release

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    does this drink even taste good???:patrice:
     
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  4. Nigerianwonder

    Nigerianwonder Superstar

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    Clap for em.
     
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  5. mson

    mson Veteran Supporter

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    Nice
     
  6. ♛ ★ ⋯ Éminence grise

    ♛ ★ ⋯ Éminence grise The Original Hall of Shame Supporter WOAT

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    Not sure how I feel about this
     
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  7. mson

    mson Veteran Supporter

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    Explain further
     
  8. ♛ ★ ⋯ Éminence grise

    ♛ ★ ⋯ Éminence grise The Original Hall of Shame Supporter WOAT

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    It’s one of the big brands owned by LVMH. It might increase appeal but if ownership is the word then I feel gross about it considering how they feel about us. It already was seen as inferior but if this is a sheer money move I can’t fully respect it unless the brand was struggling like that. Liquor has been doing well in the pandemic. This confuses me.
     
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  9. mson

    mson Veteran Supporter

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    Ace was seen as inferior? I thought it was selling well.
     
  10. Asicz

    Asicz Presume the unpredictable

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  11. Art Barr

    Art Barr INVADING SOHH CHAMPION

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    Does this have as good a pallette taste as cooks spumante?

    I do not drink.
    I just wanna know.
    What it taste like.
    To know if i missed. Something on the champagne side.
    as far as quality of dollar spent in regards to taste.
    To be quite frank.
    Most expensive champagne outside of crystal and nectar imperial red dot moet is too brut.
    Or taste like wood. Like a sugar hill record would say on a convo about poorly fried home made chicken at some broad's house.





    Art Barr
     
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  12. OfTheCross

    OfTheCross Veteran

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    dope shyt. I forgot all about Ace of Spades. I'm not big o champagne...Dusse is the shyt, if I do say so, myself, though
     
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  13. MoveForward

    MoveForward Superstar

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    Here comes The Coli accountants to tell a near billionaire how they feel about what he did.
     
  14. jadillac

    jadillac Veteran

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    He bringing back Armadale? :dame:
     
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  15. ♛ ★ ⋯ Éminence grise

    ♛ ★ ⋯ Éminence grise The Original Hall of Shame Supporter WOAT

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