It boils down to how you feel about yourself. Dating coaches are really just trying to build your confidence. Women are always a byproduct of success in something. I haven't heard of a man who is successful and happy in other aspects of his life who cant get any women.
If you're happy with the way you look, you're proud of your style and accomplishments in life, then you'll get women. If you're miserable and anxious, you wont. People like being around people who are skilled or accomplished in something or who radiate positive energy.