MTV is bringing back TRL

[satam55]

Total Request Live was a staple on MTV from 1998-2008 -- a daily destination for all of your music and pop culture needs. And now, the unforgettable New York-based program is returning.

The TRL franchise will debut on Monday, October 2. The daily live show will air from the network’s iconic Times Square studio and become the prime destination for youth culture and a meeting point for millions of fans.

“If we’re going to come back and reinvent MTV, the studio is a given,” MTV President Chris McCarthy revealed during an interview with The New York Times. “It is the centerpiece.”

The new and improved 8,700-square-foot, multi-functional studio allows for bigger audiences, expansive sets and simultaneous productions including new digital extensions of TRL. The program, which will initially run an hour a day (but might expand to a longer format), will feature a rotation of five rotating hosts including D.C. Young Fly, Erik Zachary, Amy Pham, Tamara Dhia and Lawrence Jackson. The digital extensions will feature platform-specific, premium content across YouTube, Facebook, Snapchat, Instagram and Musical.ly.

“It’s the right route,” McCarthy told the newspaper. “When you talk to artists and they say to you, unaware of what we’re doing, 'Can you bring back TRL'? We’d be crazy not to reinvent that.”

“MTV’s reinvention,” he added, “is coming by harnessing its heritage.”

 

[Fortunate Lee]

lol

Britney Spears comin back too?? What about doped up blonde hair Eminem?? @SunZoo

 

[666 ReVeNGe 666]

I def won't be watching.

 

[beenz]

I def won't be watching.

I hated that when it was in its prime.

 

[666 ReVeNGe 666]

I hated that when it was in its prime.

I feel like this is a show for like 10 to 13 year olds

 

[SUAJCS*93*]

Can we get The Box back instead

 

[ChuckTaylor84]

YouTube

already killed it for them

this shyt will flop

Too little too late

 

[JerseyBoy23]

If this is successful, Viacom might bring back 106.

 

[Easy-E]

I hated that when it was in its prime.

I loved it

The summer my parent's divorce was the first time I was able to watch TV by myself

It was MTV all day

Real World, TRL

But <<<Rap City and 106

 

[LEEeveryday]

the nostalgia

 

[G.O.A.T Squad Spokesman]

I fux with it. Music was better when MTV was a gatekeeper.

 

[Jean Jacket]

nikkas wanna try...

nikkas wanna die...

 

[dora_da_destroyer]

Lol, I'm not sure the core 13-25 market is going to care about this. Seems like the decisions is based on nostalgia. But it would be cool it if worked, there was something special about having a common platform that kept everyone in the loop. Music is so segmented now, it's taken some of the fun out of it.

 

[the cac mamba]

 

[Jean Jacket]

The need to make a web/podcast.

Only way, but it diametrically opposes the cable broadcast ad model.