People have been dropping albums. There are not a lot of them, but there's enough.
The problem is that it will always be difficult for them to tap into a younger market, and a large part of their demo still don't be plugged in enough to the new ways to keep up when said artists drop.
Even them grabbing a modern producer isn't going to help. The run the risk of alienating both youth (nobody wanna hear no old guy) and a their core fans (he tryna ride these younger trends but need to make music for us). Then the older fan half still want the sound when the artist was 20...
Nas hit a perfect storm. But someone else can do that and it still gets their usual results of crickets. But as for myself, I'll continue to purchase music from the artists I'm fans of...as long as they keep making it.
Saying that Nas hit a āperfect stormā is discounting the foresight, strategy, and work ethic it took for him to BE in the position that he is.
Lets not forget Nas set up Mass Appeal while he was still signed to Def Jam, and had to maneuver signing and promoting artists such Fashawn, Cantrell, Run The Jewels and later Dave East while still on that label. Then when he made the full transition to Mass Appeal he tapped Hit Boy to work on what was supposed to be an EP but after seeing the quality of songs and chemistry he and Hit Boy shared, turned into a full album. Even before that he was setting up businesses and investments through his QB Ventures firm. The success of Bevel and Carry1st, and later on the bigger successes of Ring and Lyft, allowed him to he financially comfortable whilst continuing his recording ventures. All of that, not to mention the tours, documentaries, etc took an awful lot of planning and promotion. Even the Hip Hop 50 anniversary stuff was plotted out 5 years ago.
Artists like Ghost, Raekwon, Rakim, etc could have been doing the same thing with the right management and work ethic. All of these companies rushing to buy up rappers publishing tells ME that there is still a appetite to be in the Hip Hop business for these companies. You canāt tell me Rakim couldnāt partner with a business or label to get some nice promo for a comeback album. Ghostface partnered with Stem earlier this year after they dropped Kanye and has a whole deal set up for documentaries, videos, and a concert
The music still has value. Artists of Nas generation just have to be willing to fukking get off theyāre asses and put the work in. Gone are the days when a Major Label puts in real work for ANY artists besides the top 2%. Drake, Cole, Kendrick, Pre-Nazi Salute c00n Kanye, Nicki Minaj and who else? Tyler The Creator you could throw in. And I have a feeling that with their fanbases being what they are that Tyler and Pre-Nazi Salute c00n Kanye probably donāt need a Major label in 2023.
In this current era of music if you can manage to move 20k your a hot artist. Maybe a Rakim or a KRS (whose still putting out dope albums and touring) arenāt moving 20K, but they can still get paid off the music through licensing, touring, etc. KRSās new album has a song licensed through Sprite that theyāve been using in ther online ads. LL is probably the greatest example next to Nas and Jay-Z on how to keep your name out there and be visible. Heās got an album produced Q-Tip coming with features from Nas and Eminem. You think Q-Tip would turn down the opportunity to work with Rakim? Or Raekwon? Or Method Man? Posters on this site LOVE Alchemist. Iām sure heād cook up something good to great with any of the names I mentioned. Black Thoughtās EP Stream Of conscious part 1 only sold 10K first week, but like 9k of that was pure sales. Does a rapper like Currensy, who puts out at least 2-3 albums per year ANNUALLY, sale that much or more? I donāt think so, he eats off the pure sales and bundles and merch. Iād buy a DJ Premier produced Method Man album in a heartbeat AND some merch AND buy tickets to a show.
Its all about how you strategize