He took Speaker Knockerz flow and added Drake’s fame paranoia and simp tricking content mixed with street ducktales with designer clothing and drug bars and gets good beats from Metro and London and ‘em and features from Uzi, Gunna, Thug, Travis, Migos, Future, Lil Durk on every project.
He’s on the Weeknd label, he produces (made Back to Back), a lot of artists fukk with him on a personal level.
Basically he’s a social climber/networker and he has a formula that sells. He’s polarizing people hate him or rock with him and his music is easily digestible. His ethnicity makes him stand out and he reaches more demos because of it.