Nobody even watches the NBA until Christmas time. From Week 1, America is rooting for their NFL squad cause every game matters.
.i have heard this applied to movies/tv shows,but sports too?NBA is all i watch and have ever watched (dabbled a bit in baseball in the 90s when they had the charismatic stars)
I love the nba because it doesn't take itself seriously and has the best marketing and social media presence and fan interaction

it's true. have you not seen the commercials? Hell even the commisioner was in goofy videos back when they first switched over to ESPN. not to mention the big head commercials etc.i have heard this applied to movies/tv shows,but sports too?![]()