Adam Silver says the NBA will consider playing West Coast games earlier: 'It is something we can address' "Face it, LeBron is one of the biggest stars in the world, and he also played in the East," Silver added. "And so, the reason I look a little bit tired is a lot of our games are in the West, and it's late at night. And I recognize most people choose to go to sleep at a reasonable time. And so, from a rating standpoint, not having LeBron in the playoffs, not having him in the East, has clearly impacted ratings." Personally, I don't think its fair to have people in the west coast rush to games from work..