Netflix lost 100k subscribers this quarter

The Prince of All Saiyans

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Netflix thought it would have 5 million new subscribers this quarter. Instead it added 2.7 million.
Netflix expected to add 5 million subscribers in the second quarter of 2019. It didn’t come close. The streaming video giant only added 2.7 million.

Those numbers would be great news for lots of streaming services that intend to compete with Netflix, but not for CEO Reed Hasting, who depends on producing go-go subscriber additions every three months to keep Wall Street happy. After those numbers came out, Wall Street dropped the value of Netflix shares by 10 percent.

Netflix is used to seeing its stock fluctuate. More alarming may be Hastings’s explanation for the drop, expressed in a letter to investors: “We think Q2’s content slate drove less growth in paid net adds than we anticipated.”

Translation: We thought more people would like the stuff we make, like Triple Frontier, and the stuff we buy from other people, like The Office.

Things are going to get much tougher for Netflix over the next year, as competitive streaming services from Disney and WarnerMedia roll out — and these competitors pull back some of the popular titles they currently license to Netflix, like Friends and the Marvel movies, which they want to run on their own services.

The good news, Netflix says, is that it thinks its Q2 miss is simply a Q2 miss, not a sign of things to come. The company thinks it will add 7 million subscribers in the third quarter — more than Wall Street expected it to predict — driven in part by a new season of Stranger Things. And it has new movies coming from Martin Scorsese (for people who like arty gangster movies) and Michael Bay (for people who like to see things blow up).

And it insists it will do fine as rival services start up and take their stuff back from Netflix’s catalog: “From what we’ve seen in the past when we drop strong catalog content ... our members shift over to enjoying our other great content.” Netflix currently has 151 million subscribers worldwide.

One thing that’s not coming to Netflix next quarter — or ever — Hastings says, is ads. That’s not news: Hastings and his executives are always asked about this and they always give the same answer. But this is the first time I can remember them spelling this out in an investors letter: “We, like HBO, are advertising free. That remains a deep part of our brand proposition; when you read speculation that we are moving into selling advertising, be confident that this is false. We believe we will have a more valuable business in the long term by staying out of competing for ad revenue and instead entirely focusing on competing for viewer satisfaction.”
knew they were fukkin' up when they took off Ferngully
 

Brandeezy

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Disney & WarnerMedia are like this for one year

tenor.gif

Just to beat Netflix :wow:
 

StraxStrax

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I read that article 3x and I can't see anywhere it saying they lost viewers. They added 2,7 mill people but were expecting 5 mill.

:sean_:

Edit: found another article that makes it clear. They lost 100,000 US subs but gained 2,8 mill from other places.
 

steadyrighteous

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Hold up...

They added 2.7 million subscribers globally, but lost 100,000 in 1 territory? WTF kinda "End of the World" article/Twitter writing is this?

*Finds a bag with 50 thousand written on it. Only 20 thousand in the bag. Drops a penny running away. Runs to Twitter*

"Guys, good day and a bad day for me. A lot of shyt happened but most importantly - I dropped a penny!" - BuzzFeed Writer
 

Hopeofmypeople

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Got Hulu last December. Much better even with the ads.

Netflix's only hope is there original content and it just isnt good enough

I think they are better than most networks, they have been trying and the great thing about them is the fact the experiment and take risks. If we don’t support that then you will continue to get the same ole shyt from the networks.
 
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