New Rap songs completely die in like 12 mos

greatone

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Not necessarily. Dream and Nightmares have last about 6 years strong. I can see Big Sean Blessings and IDFWY re-surging every so often. I think Sicko Mode is going to last a while. Drake Mob Ties is going to be that sleeper. Hot nikka lasted a while and watch what happen when Shmurda get out
 

Reno89

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It's all about investment. There was a day when you could not hear your favorite song unless you bought the album, or it came on the radio/tv. These days, an album comes out on Spotify, and most people will be listening to it for about a week or two, then they move on.

Music was not on demand the way it is today, so it was much harder, and took way longer for songs to get played out. That's why the older the person is, the harder they Stan for their music.
 

Json

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It's all about investment. There was a day when you could not hear your favorite song unless you bought the album, or it came on the radio/tv. These days, an album comes out on Spotify, and most people will be listening to it for about a week or two, then they move on.

Music was not on demand the way it is today, so it was much harder, and took way longer for songs to get played out. That's why the older the person is, the harder they Stan for their music.
I’m surprised it took this long for someone to mention this.

Investment was a part of those songs when you had to record off the radio or take the time to make a mixtape.
 
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