Yes brehs, this is something we already knew, those bullshyt PSAs with nikkas pretending to cry and shyt.
Deadspin went in and investigated this bullshyt and found the NO MORE is basically "an awareness symbol and movement," may not be that it doesn't seem to do anything, but that it doesn't even purport to do much in particular.
No More, the latest entry in the great American tapestry of brands saying they care, started in 2009—or at least talk about starting it began in 2009. Virginia Witt, director of No More (the small group doesn't have any full-time professional staff), said that's when domestic-violence and sexual assault groups decided to "radically change how these issues are seen and addressed, and in doing so brought together dozens of leaders from the prevention field, along with experts in marketing, communications and branding." The problem, they decided, was that these issues had a brand problem. The solution? Make a logo for them. From Witt (emphasis mine):
No More describes itself as a "non-profit project" of Mariska Hargitay's Joyful Heart Foundation. (Asked to clarify what that means, Witt said, "NO MORE is non-profit project in the sense that it is a project of the Joyful Heart Foundation, a non-profit organization.") Everything that comprises No More, though—their logo's trademark, their webpage, their funding—comes back to corporations. When I asked who is paying for No More, Witt told me it's supported by the corporations listed on their homepage—Viacom, Prudential, Allstate, Verizon, and so on. Their trademark and web domains are owned by Kate Spade, a company known less for charity than for $358 purses that exude a certain WASPy charm. And it was co-founded by Jane Randel, a former senior vice-president with Kate Spade who specializes in "reputation and crisis management," "corporate rebranding," and "cause marketing campaigns."
We don't have an exact total of how much money and support has been generated for the field because of NO MORE.(
)
Check out the article http://deadspin.com/no-more-the-nfls-domestic-violence-partner-is-a-sham-1683348576
http://deadspin.com/no-more-the-nfls-domestic-violence-partner-is-a-sham-1683348576
Get your NO MORE wife beater while you are at it for $26
Deadspin went in and investigated this bullshyt and found the NO MORE is basically "an awareness symbol and movement," may not be that it doesn't seem to do anything, but that it doesn't even purport to do much in particular.
No More, the latest entry in the great American tapestry of brands saying they care, started in 2009—or at least talk about starting it began in 2009. Virginia Witt, director of No More (the small group doesn't have any full-time professional staff), said that's when domestic-violence and sexual assault groups decided to "radically change how these issues are seen and addressed, and in doing so brought together dozens of leaders from the prevention field, along with experts in marketing, communications and branding." The problem, they decided, was that these issues had a brand problem. The solution? Make a logo for them. From Witt (emphasis mine):
No More describes itself as a "non-profit project" of Mariska Hargitay's Joyful Heart Foundation. (Asked to clarify what that means, Witt said, "NO MORE is non-profit project in the sense that it is a project of the Joyful Heart Foundation, a non-profit organization.") Everything that comprises No More, though—their logo's trademark, their webpage, their funding—comes back to corporations. When I asked who is paying for No More, Witt told me it's supported by the corporations listed on their homepage—Viacom, Prudential, Allstate, Verizon, and so on. Their trademark and web domains are owned by Kate Spade, a company known less for charity than for $358 purses that exude a certain WASPy charm. And it was co-founded by Jane Randel, a former senior vice-president with Kate Spade who specializes in "reputation and crisis management," "corporate rebranding," and "cause marketing campaigns."
We don't have an exact total of how much money and support has been generated for the field because of NO MORE.(
)Check out the article http://deadspin.com/no-more-the-nfls-domestic-violence-partner-is-a-sham-1683348576
http://deadspin.com/no-more-the-nfls-domestic-violence-partner-is-a-sham-1683348576
Get your NO MORE wife beater while you are at it for $26
@ anybody that bought a damn thing 
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