No Rap Songs Are in the Billboard Hot 100’s Top 40 for the First Time Since 1990

[☑︎#VoteDemocrat]

there’s too much other shyt to consume outside of music

 

[Saysumthinfunnymike]

Say what you want about Diddy but bro really brought Hip Hop to a wider audience back in 1997 , that year Hip Hop officially became the number one gerne .. fast forward now this shyt in the abyss

I don't know about this one lol.... Death Row's biggest albums were more successful than Bad Boy's biggest albums and they started in like '91

Don't come at me wearing Timbs and an oversized Yankee jersey

 

[Ol’Otis]

And y’all wonder why?

 

[Saysumthinfunnymike]

The last "big artist" to drop was Cardi and her album came and went. Wasn't an outright flop, but it didn't do what they expected.

Not sure when Drake is dropping. Cole is quiet. Kendrick just dropped this year already. Nicki doesn't drop until next year.

He already dropped an album and a bunch of other singles they just didn't move the needle and he's more worried about trying to save face in court

 

[☑︎#VoteDemocrat]

The music industry as a whole is dead and was on its last legs in 2014. Billboard is moving goal posts to try to adapt and at the same time cover for the fact that the music industry is a fossil at this point. Why? Social media driven by Tiktok took over.

Music is no longer being bought anyway aside from Taylor Swift and Beyonce. Everything else is streamed and that is why they tried to combine streaming numbers with physical sales because nobody is buying music.

I don't care how many streams a song or artist gets, that whole methodology of X amount of streams is equivalent to an album sale never made logical sense. Convert everything over to streaming and stop saying an artist sold x amount of copies of a new album because its a lie.

between podcasts, streaming, and everything else on TikTok/IG/twitter…why listen to music?

I mean…seriously.

Might as well just listen to the radio.

 

[DMGAINGREEN]

The last "big artist" to drop was Cardi and her album came and went. Wasn't an outright flop, but it didn't do what they expected.

Not sure when Drake is dropping. Cole is quiet. Kendrick just dropped this year already. Nicki doesn't drop until next year.

Bro that shyt was a flop , their goal was to beat Nicki Minaj last album and they couldn’t do it .. she sold that album for 4.99 with 5 dollar coupons , did meet and greets and still couldn’t beat Nicki’s last effort which she barely did any promo for , she’s in the hole right now with Atlantic & her tour not selling neither .. it’s not looking good for shorty

 

[HoldThisL]

drake vs kendrick really killed hip hop

In the OP it literally says Rap has been on the decline since 2020, this was bound to happen at some point. In my personal opinion I don't think Hip Hop will ever truly die, just the mainstream commercial appeal of it is on the decline, outside of already established stars releasing songs that is.

 

[Manolo]

I don’t know why anyone in here takes this to mean music isn’t selling and the industry’s dead? Music isn’t the problem. The top 40 is full of R&B, country and dance music that’s clearly selling.

The problem is RAP music lacks star power, compelling stories and unique sounds that can keep your attention against all the other content available online.

Kendrick sells because he has all three. Whether you like him or not, YB has all three and that’s why he has the highest charting rap song on the top 100 right now.

It’s really simple. Rap has stagnated creatively and people aren’t loyal to any genre when all music is available in one place for the same price.

That copy and paste 160 BPM trap era ain’t it no more. Trying to bring back boom bap ain’t gonna cut it either. Ngas gonna need to pick up their pen and really come with something new or keep getting wiped down by these pop and country stars.

 

[O.Red]

drake vs kendrick really killed hip hop

That's not even remotely true. If anything Drake vs Kendrick was a lifeline

This shyt was already happening

 

[Big Boss]

It's over

 

[Revolutionary]

It's over

whats over?
The only factor that has changed is the new billboard rule....chart points are removed from songs as they get older and once a song approaches the 1 year mark its completely removed. And since there's no big artist that drops right now, there's no rap song in the top 40.

 

[leoc]

The last "big artist" to drop was Cardi and her album came and went. Wasn't an outright flop, but it didn't do what they expected.

Not sure when Drake is dropping. Cole is quiet. Kendrick just dropped this year already. Nicki doesn't drop until next year.

i was just thinking earlier, whens the last time we had a rapper blow up out of nowhere with a smash hit(s)? there was a point where we had a new rapper with a smash in the mainstream every year, fetty, desiigner, 69, pop smoke.

but whos the last rapper to do this? i can't recall anyone since like covid.

in fact, whos the last rapper to really blow up? lil baby?

 

[M4T]

Yes he was... Damn was released in 2017 the 2nd biggest rap album of the whole century, ahead of any Eminem, 50 cent (and co) releases


Kendrick also has the best selling rap song of all time, and that was released 8 years ago.

Household name means everyone in America recognizes you ie Michael Jackson, Morgan freeman, snoop Dogg. 50 percent of america was asking their kids who Kendrick Lamar during the halftime show. My mom was singing In da club during Dre halftime, this year she was asking who's Kendrick. I'm white so I can 100 percent confirm Kendrick Lamar was not a Household name outside of hiphop culture.

 

[MicIsGod]

This purely based on what labels prioritize. They’ve moved on for whatever reason

 

[Stone]

This purely based on what labels prioritize. They’ve moved on for whatever reason

I think an under discussed reason for that is that they keep getting burned by these dudes killing each other and OD’ing