People always listened to a wide variety of music.
Do ya'll not remember the initial "Latin wave" in America with artists like Shakira, Enrique Iglesias, Ricky Martin, Selena, Daddy Yankee, Aventura, Don Omar, Marc Anthony, J-Lo, etc. Latinos been f*cking with their own music.
What's happening now is that we're living in a "post genre" era where people listen to a wide variety of music on their Spotify playlists.
Now, more than ever before, you have people that'll have Kendrick, Nine Inch Nails, Bad Bunny, BTS, and Rihanna on the same playlist. People today aren't as tied to one genre as much as they used to be. Has nothing to do with people "going back" to the genres that were already popular with their groups.