@murksiderock one of the reasons is that shytting (media wise) on international players (especially ones in which english isn't there first language) really doesn't drive numbers even if they are black for the NBA or even NFL.
I mentioned before that the modern sports talking heads for the last about 20 plus years (at least since the OJ trial) has been built on shytting on black american athletes (getting dirt on them, filming them doing perp walks or shytting on there ability as a player).
Its like nothing gets American media juices flowing and profits ringing then to hurl bull shyt at American black athletes 24/7, I mean there are entire shows on FX1 and ESPIN built on this. shyt and actually that type of media sells in the US and internationally since the US has such a large foot print.
Its just guys like Giannis don't move the viewing eyes or moves the tweets, youtube numbers or cable numbers shytting on him. Media might as well focus on CP3 or Harden and even if they are gonna attack someone they can attack a more Americanized so called international player (even though actually he is half afro American) in Ben Simmons.