There's the problem: writers.
RAW doesn't need writers, it needs bookers.
The WWE brand is in shambles, dare I say beyond repair.
Breh, I don't even think it's writers that are the problem. There are examples like Lucha Underground that, if I remember correctly, uses writers, and it's a good show. It even benefits from it (and the fact that it has defined seasons) by having storylines that are actually mapped out. Within WWE itself, Ryan Ward is an example of a writer working well for them. The work he did on NXT was great, and actively had people getting back in on WWE as an entertainment platform based solely on that.
The problem has got to be Vince. Everyone has multiple stories of him tossing an entire day of work from writers just to rewrite it himself and book on the fly. shyt is written knowing he gets final say. And any writer wants their shyt to make TV, so it's geared towards what HE likes. Which, at this point, we have definitive proof that is definitely not what the average viewer likes.
Vince has reached the age and income level that he's just pursuing his own interests and grudges. And his longest standing issue is that he's a wrestling promoter that hates wrestling. Before, it was beneficial in that that hate made the product so different from everything else it was competing against. But now, it just comes across as insulting booking (they run rematches so often because he really doesn't think the audience remembers anything week to week, or care who actually wins or loses), and content that is written as the thinnest veiled attempts for Vince to speak directly to the audience and tell them they're stupid. There's a reason every face that gets over organically is made to look like an idiot and gets destroyed eventually. That's what the upper end of WWE actually thinks of its audience.
What's crazy is that if you pay attention, they give you little shyt to notice it. That "No reason we can't be bigger than Disney" quote wasn't just delusional hopefulness. That was an outward statement of the type of customer they want, and think they can attract, along with showing they've learned all the worst lessons from the companies they aspire to be like. They want the loyalty of a Disney customer, and more importantly, the revenue of a Disney customer. The average wrestling fan is most likely not that type of customer.
