Yep they just don't want to be associated with a bad product, but if it catches on they will be in the mix.
I think this will work for several reasons...
1. The players aren't flabby. From what I've seen so far, these dudes are all in pretty good shape.
2. They're touring. So there will always be hype from week to week as they're in new cities.
3. The product ain't bad and will only get better being that this is just the first night.
4. Once cats get comfortable, shyt gonna be lights out with cats like Bibby, Reshad Lewis launching 4-point bombs, lol.
5. They have some pretty good names out there already for it to be the first season.
6. It's in the summer time. No NFL, no NBA. Perfect timing.