Montreal/Toronto are not hockey towns, they are Habs/leafs towns only. Other teams never get respect, attention, devotion or benefit of doubt. Its feast or famine with teams like Impact, Alouettes, Argos, Jays, etc
If they win championships, they might get, at best, 1/3 of the attention that Habs/Leafs get all year.
If they suck its like they dont exist at all
no respect
They just dont fukk with other teams and sports as much as their own NHL hockey teams, though the Raptors brand is getting stronger ONLY in Toronto, only because of their success this year.
In Montreal outside of the Habs, people be like this x 1000
Only other exception, is big time events.
(Note :Its crazy to witness how everyone jumps on the bandwagon when the Habs are in the playoffs. You see easily like 80% of quebec people, of all races, creeds, cheering the Habs hard. You see these hoes not caring about hockey or sports all year, but try to be hardcore for playoff season lol. They just want to party, follow the trend, join in the festive atmosphere, and use the Habs as excuse to do so.)
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MTL: Habs and event town, especially short term, one-time big events like a preseason Toronto Blue jays game at Stade Olympique in late march, or a preseason Raptors game at Bell centre, in late october (that game was played, october 24 in Montreal)
Montrealers are fickle, vain people, people like the spotlight, people like to see one time big events or to be seen at the one time big events.
People dont fukk with perpetually losing teams, if they are not winning champs, people drop them with the quickness, completely forget their existence, and only pay attention when they are on the verge to win it all. Loyalty and association with the team/brand is only there during times of feast.
Even the Habs dont receive special protection from that

mentality. I remember as a kid, when the Habs sucked hard back in the late 90s, early 00s, absolutely no one cared, and some of people who still bothered to watch NHL, only fukked with perennial contender teams like Detroit, Colorado, Dallas, New Jersey, Philly, Toronto(cujo/belfour years). Heck, in 2011-12, when they finished dead last in the east and missed the playoffs no one cared either, you would often see empty seats at the Bell centre, in the second half of the season.
And the student protests/free tuition thing happened in the spring of 2012. They took all the place in the media/peoples minds, since the Habs werent playing playoff hockey.
As a whole, Montreal is strictly a Habs and short term big event town(soccer world cup tournaments, that last 1 month, every 4 years, very rare preseason jays and raps games(only 1-2 games at most) Super bowl parties, Bell centre concerts, countless music festivals all year) nothing else.