Oh No Interview

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Photographed by ©JulzOnTheGO for KashRoc Ent.

BY CHRIS MOSS
February 7, 2013

To say that Oh No has been putting in work is an extreme understatement. Whether he is crafting instrumental projects, remixing your favorite artist’s album, or teaming up with Alchemist for their uncanny adventures, this artist from Oxnard, CA is busy. Beats he had no hand in crafting are not even safe as his guest appearance credits are surging. Humility lies at the core of this clever beatsmith who can seemingly concoct a track using a plethora of equipment, never succumbing to self-imposed limitations. This is indicative of his catalog that boasts a 30-plus track album centered on Ethiopian sounds to one of his latest creations paying tribute to the classic film soundtracks of Rudy Ray Moore.

Read how the Ohnomite album developed as but one example of Oh No’s prolific output. For fans desiring more, he is all too willing to satisfy even the most ardent fan’s insatiable appetite. Find out what projects he’s currently working on and the details behind the collaborative effort with his brother, Madlib, coming soon to speakers near you.

Let’s go back a little bit. What was your rationale in constructing the Ohnomite record? What inspired you to take those Rudy Ray Moore soundtrack samples and produce an entire album?

First of all, I always tripped off Rudy Ray Moore’s catalog. I had to sneak and watch the movies with friends when I was a kid. Even if you listen to Dolemite 2: The Human Tornado, the sound effects are sick in that movie. Fast forward to 2009, I made like 50 or 60 beats, not all at once, but over time. From there, we just put a bunch of rappers on it. I had a lot going on with Gangrene and working on Roc C’s project. Most of this came about in 2008 after I put out Dr. No’s Oxperiment and Ethiopium.

With this project, did you cop the albums or did you have access to the physical recordings?

Both. I had the records and some of the original recordings. I had a convo with a guy over at Traffic Entertainment who owned the material to the movies and they passed it to me. They had stems and everything. When you’re working with stems, you can manipulate the sound more and get it to sound how you want it to sound. On certain songs, I wanted to sample them how I sample songs. I took drums from those stems and made beats with those as well. The instrumental version has more of the other joints that I produced using the catalog, too.

How has the reception been towards this record?

Great! It’s been crazy. I’ve been very busy lately and artists have been reaching out to work with me. I don’t know if it’s because of it, but I’ve been getting my catalog up for sure (laughs).

Where does this album fit in the scheme of things compared to Gangrene?

The Gangrene project involves a genius maniac in the form of Alchemist mixed together with a lot of weed, liquor, and other elements that makes things just happen. Songs just mysteriously happen. Nothing is chosen, even when we first linked up. We collaborated on things and entire songs just come together. I really can’t explain it; it’s like a shadow cast over a tree and a leprechaun appeared and called it Gangrene (laughs). There’s more music coming.

The connection with you and Alchemist seems organic. Can you expound on this?

We first met up through the OG Bulldog. He’s from Oxnard and he mashed up and chopped and screwed the lyrics between me, Alchemist, and the other artists, which formed album Gutter Water. He’s the master of this and the brain behind Gangrene. He’s the man! Shout to the LBG (Low Budget Gangsters) Crew.

The latest Gangrene album (Vodka & Ayahuasca) is very psychedelic in nature and appropriately titled. Expand on the origin of the album’s title.

Do you even know the process of making this album (Vodka & Ayahuasca)? I can’t recall one moment of making this album –not making a beat, a song, nothing. We really should have filmed the recording process. When I hear it sounds like new music. It’s crazy. Ayahuasca is very potent stuff and we have local hood shamans who make it. Like the album, you are supposed to search for this stuff; it’s not out there in everybody’s face like that. I’d wake up and the MPC would be playing an ill-ass beat. I don’t know; maybe there are little elves making beats (laughs). Maybe there is a team of them working for us.
 

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Briefly talk about your trip to Brazil.

When we went to Brazil, we were flying around in helicopters and doing crazy stuff. We were checking out all the bus kings down there. These are the artists that are playing guitars and singing for money and not tripping on putting the music out. They are playing in the subways and streets and different spots down there. It’s the music first, not the system or industry. It’s real and authentic.

Talk about some of the upcoming projects you have in the works.

I’m working with Psalm One from Chicago and she’s just killing the beats. I have the album coming with Madlib, too. It’s just a million things -a new Dr. No instrumental album. I’m working on this new album; I wouldn’t call it a compilation or super themed out, but on some next level, raw Hip Hop. Also, we have a new Prince Po project coming out in May. I just got a verse from OC and it’s crazy, too. I want that project out now! I have a bunch of beats on Talib’s new album Prisoner of Conscious. The joints that I’ve contributed to it, all I can say, “Wow.” I mixed down violins, cello, the whole nine on “Human Mic.” I had like 96 tracks of just strings, not counting the beat! We recorded like twenty joints and I have at least four on this one. I’ve been sending a number of beats to Roc Marciano, too, and he’s just been recording to those joints. Should be crazy. Slick Rick and I have recorded some songs. He is sick, one of the best. I also have a project coming with Tri-State (Durag Dynasty), too. He just killed the music I gave him. Chris Quelle’s material is on the way. There’s a lot of music coming.

You’re work on Mos Def’s (Yassin Bey) last project was stellar. Are you guys working on any new material?

There were joints on that album that were way crazier than the album tracks but we couldn’t get the samples cleared. We talk about leaking the songs, but we never get around to it. It is what it is. I’ll leave it up to him to decide; it’s all-good either way. But wait to you hear the new stuff! The newer stuff is crazy and I’m really progressing with the production sound. I have a couple Black Star songs completed, too.

You mentioned that you are teaming up with another producer for a new album. Talk a little about that project with Khrysis.

I have a project coming out with him in the not too distant future. We’ve been working on it and shooting songs back and forth to each other. It’s different from the Gangrene stuff as he’s in North Carolina and I’m in Ox. Alchemist and I are closer in proximity to each other than Khrysis. Regardless, we send songs back and forth to each other and we’re getting it in. That’s my brother from another mother right there. It might come out on Jamla. All those cats like Rapsody and Big Remo, they are doing their thing and killing the beats.

Talk a little bit about this film score you’ve been working on.

Basically it’s about a comedian named Trevor Noah. It’s a documentary about his life in South Africa being half white and half black. He’s blowing up and many of the comedians there are hating on him. It’s as if there are only two extremes with this guy’s popularity –you either like him or you don’t. The documentary is very racial in nature. It depicts him growing up with his African mother and his French father in a society where they couldn’t be seen together. He hadn’t seen his father in twenty years and his mother got shot. It’s just a real ill story. It’s called You Laugh But It’s True/The Daywalker. It depends where you live as it has two titles based on the audiences of certain regions. It actually won awards at film festivals, too. I scored the entire thing. I did like 70 or 80 beats for this! Real crazy. Talib Kweli actually rapped to a beat called “High Life” from the movie score.

How did you approach this soundtrack musically? Was sample clearance an issue?

I was using keyboards and stuff for this music. I also used an African catalog that is already cleared. I like using samples and clearing them. Everybody is making money and everyone wins. I will do my best to find a way to clear samples. It helps bring exposure to other artist’s catalog and money they may not have been seeing.

Can you speak more in-depth on the project you have coming with Madlib?

I did like 30 joints rapping to his beats. It’s all sick, crazy Madlib beats. He’s rapping on them as well, but he’s putting it all together. I gave him some beats that he’s rapping on, but I let him be the captain of the project. You should hear this sometime in 2013.

What else are you working on besides this myriad of Hip Hop related material?

I am doing work for commercials and video games, too. I’m working on motion simulators. Most importantly, I am branching out and doing different things. I want to do different things. It’s not about me making that one beat that is perfect. I want to make a bunch of beats and music like the old Jazz artists who worked with a number of different artists. I just wanna work!

How do you feel about making a “hit” song?

I don’t sit there trying to make that “big beat.” It’s like playing the Lotto to me. It’s about having fun. Who knows what a “big beat” is. It could be something intricate or something that’s just an 808, a snare and one little simple keyboard. It doesn’t matter anymore, like I’m not worried about it. I just wanna have fun. We’re just trying to be on a creative vibe and other cats are staying away from that, sticking to some standard. There really is no standard! Whether it’s or loops, crazy chops or programming, it’s about creativity. A lot of these beats are over-programmed. People love loops; it’s like audio hypnotism.

What kind of gear are you using?

I use everything! I use the MPC 5000, a 3000 that I mess with, and a little 500 that I take out on the road to make beats with. I use ProTools, Logic, and Reason. If you name it, I use it all. Let me try it. I may make a beat with a CDJ just using the cue buttons. I have a Neko as I did the “You Already Knew” beat on that. My preference is just creativity –a microphone and beatboxing, doesn’t matter. I like Tabletop a lot on the iPad and keyboards on there, too. I like that for sure. I’m in the studio with Alchemist and he brought in an MPC Renaissance and it’s an MPC beast! The computer technology that it incorporates is sick.

Where does the new album Disrupted Ads sit in the canon of Oh No production?

I’ve been working with a lot of cats throughout the year and I wanted to get a song from some of the artists I’ve been working with and doing projects with. I wanted to give fans a feel of these artists and pair up the features accordingly. It sits alongside the Disrupted Chronicles, for fans that are aware of that, kind of like a promotion without a promotion -it promotes these artists and the projects to come.
 

JulesWinfield

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dope interview. I have a feeling Oh No is gonna have a huge year if he manages to get all this material out. As a fan I'm ready to :eat:
 

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he seems to be turning more and more into his brother, just the way they're always in the lab crafting

it's dope i got a little brother too, and it's cool to see two brothers doing the same thing putting heavy work in


:salute: i'm excited to hear some of this shyt
 
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