One Amazon influencer makes a living posting content from her beige home. But after she noticed another account hawking the same minimal aesthetic,...

[Yaboysix]

The Biter Needs her ass beat…





Whelp, only think the OG create can do is switch her flow up.

The Biter start Biting that, then I don’t know what to tell ya…

 

[CHICAGO]

DAMN SHORTY A STALKER...

SHE COULD HAVE GOTTEN AWAY WITH IT
ON SOME COINCIDENTAL shyt
IF SHE JUST BORROWED A LITTLE BIT
BUT NAH SHE WENT OVERBOARD.


​

 

[3:30]

Is This is a contest for most regular white bych ?

Shyt so boring the judge might throw the case out

 

[Savvir]

Mental illness

This ain’t mental illness. This is just business. They ain’t doing this social media shyt for fun, they building a following up to monetize em.

Don’t confuse these curating “influencers” with random chicks posting 10 selfies a day.

 

[TELL ME YA CHEESIN FAM?]

This ain’t mental illness. This is just business. They ain’t doing this social media shyt for fun, they building a following up to monetize em.

Don’t confuse these curating “influencers” with random chicks posting 10 selfies a day.

She has no case and she knows it
That's mental illness

 

[Dorian Breh]

She has no case and she knows it
That's mental illness

I think the mental illness is that she doesn't know it.

The "original" thinks she's really creating something. But what she's pointing out is that they both model things by using the most basic, obvious pose available.

I imagine her momager is really the driver of this mental illness.

Also she appears to be pregnant but where's dude at? Declined to be a part of the story? Or kept hidden intentionally because of something questionable in his own story.

 

[Kenny West]

Gawd damn a lot of shyt was posted that I absolutely refuse to read. What's the readers digest version?

Lady is trying to sue another lady for stealing her vibe on IG.

100% literal

 

[Geek Nasty]

Gawd damn a lot of shyt was posted that I absolutely refuse to read. What's the readers digest version?

OP is always doing this shyt. He quoted a war and peace size article on an interior design channel

 

[Rev Leon Lonnie Love]

Lol this is bow the content creation game goes. It’s a low barrier to entry field. You find a successful model and a ton of clones will pop up.

Look at the Pop the Balloon show. There’s a ton of clones but Arlette was the original one and gets the most views because it’s the clear cut best one.

Arlette is actually one of the clones. She just got popular because of the polished production compared to the original ones that came before her

 

[bnew]

Readers Digest Version​

The Case:
Two Amazon influencers, Alyssa Sheil and Sydney Nicole Gifford, are embroiled in a lawsuit over allegations of copyright infringement and misappropriation of likeness. Both women have built their careers on promoting Amazon products through social media, particularly focusing on a minimalistic, neutral aesthetic.

The Dispute:
Gifford accuses Sheil of copying her content, including specific video frames, product promotions, and even her appearance. She claims this copying has led to a significant drop in her earnings. Sheil denies these allegations, arguing that the neutral aesthetic is not unique to Gifford and that many influencers promote similar products due to Amazon's recommendations.

Background:
Both influencers live in homes decorated with a predominantly beige and neutral color scheme, which is a popular trend among young women online. They have similar online personas and styles, often referred to as the "clean girl" aesthetic.

Legal Implications:
The lawsuit raises questions about the protectability of influencer content under copyright law. Experts argue that proving copyright infringement will be challenging because the imagery is relatively banal and not uniquely creative. The case could set a precedent for how intellectual property is treated in the influencer industry.

Racial Dynamics:
The lawsuit also touches on racial dynamics, with Gifford accusing Sheil, a Black Latina woman, of misappropriating her likeness. This aspect highlights broader issues of representation and identity in the predominantly white influencer industry.

Industry Context:
The influencer industry lacks clear regulations and norms, leading to frequent disputes over content ownership and originality. Social platforms like TikTok and Instagram exacerbate these issues by promoting homogeneity through algorithms that favor trending content.

Outcome:
A judge has allowed Gifford's case to proceed, but the outcome remains uncertain. The case could have significant implications for how influencers create content and how intellectual property is protected in this field.

Key Points​

• Similar Aesthetic: Both influencers have a neutral, minimalistic home decor style.
• Allegations: Gifford accuses Sheil of copying her content and appearance.
• Denial: Sheil denies these allegations, citing common industry practices.
• Legal Challenges: Proving copyright infringement is difficult due to the generic nature of influencer content.
• Racial Dynamics: The lawsuit involves accusations of misappropriation of likeness between women of different racial backgrounds.
• Industry Impact: The case could set a precedent for intellectual property protection in the influencer industry.

 

[The Prince of All Saiyans]

Shout out to whomever read all that bulllsh-t

 

[T-K-G]

What ever happened with this?

The Biter Needs her ass beat…





Whelp, only think the OG create can do is switch her flow up.

The Biter start Biting that, then I don’t know what to tell ya…

The rule of thumb is if you are actually creative, do what you can legally, but don't sweat your process because (in theory) you should be creative enough to keep coming up with stuff so you'll always be a step ahead of the biters, you own the factory of creativity (your brain) all they can do is wait until they see something they can bite





Unfortunately a lot of these influencers aren't creative at all so she should just charge it to the game there should be enough followers for the both of em to rock anyway

 

[bnew]

The ‘beige Amazon influencer’ lawsuit is headed for dismissal

Can you copyright a vibe? No, at least for now.

www.theverge.com

The ‘beige Amazon influencer’ lawsuit is headed for dismissal​

A high-profile lawsuit between two rival lifestyle and shopping influencers would have rewritten copyright law and changed the creator industry. Now, both parties are asking the judge to dismiss the case.
by Mia Sato

May 29, 2025, 12:55 PM EDT
48 Comments48 New

Photo by Montinique Monroe for The Verge
Mia Sato is platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools.

The legal battle between two Amazon influencers with unsettlingly similar styles and vibes is nearing resolution. On Wednesday the two influencers asked a judge to dismiss the copyright case, more than a year after it was initially filed and six months after I wrote about it in The Verge.

The lawsuit was simultaneously disconcerting and benign, eerie and borderline comical: the story of two women whose lives had begun to resemble each other’s via social media platforms made for a compelling storyline. The cream, white, and beige aesthetic of their content (and lives) meant that the essence of what was allegedly infringed was commonplace, even basic — but the similarities, documented over dozens of examples submitted to the court, were strange nonetheless.





1/3

But the case was significant: it appears to be the first suit of its kind tackling influencer industry content, and the litany of allegations could have had the defendant, Alyssa Sheil, on the hook for millions of dollars in damages. Sydney Nicole Sloneker (née Gifford), the plaintiff and fellow Amazon influencer, said Sheil violated her copyright when Sheil posted similar-looking photos and videos that promoted the same products. Gifford also alleged trade dress infringement and misappropriation of likeness, among other claims, stemming from Sheil’s content that looks uncannily like Gifford’s — or perhaps the other way around.

Sheil’s attorney says she took her photo first.

Sheil’s attorneys write in a statement that she will be paying nothing for Gifford’s claims, and that in some of the instances where Gifford alleged copying, Sheil had actually taken her photos and videos first. In one example cited in the suit, in which the two women are posing in black leather jackets, Gifford said Sheil copied her post a few days later. Thomas Frashier, Sheil’s attorney, told The Verge that metadata proved Sheil had taken the photo five days before Gifford.
“I could have caved to Ms. Gifford’s demands, but this was a much larger fight and sets a precedent that young minority entrepreneurs will not allow ourselves to be bullied,” Sheil said in a statement provided by her lawyers. “Ms. Gifford attempted to intimidate me into leaving this industry. She failed miserably as the truth has prevailed today.” In an email follow up Sheil told The Verge that she plans to continue making Amazon-related content, saying she is ready to move forward. Sheil added that she had not heard from Amazon.

On TikTok, Gifford said she had decided to “walk away” from the lawsuit, citing the financial burden of going to trial and the time it would take to proceed with her case. One of her attorneys said in a statement that “settling this case allows [Gifford] to prioritize what matters most to her, so that to me is a win. And the court of public opinion can ultimately decide who was right and wrong here.”


The beige Amazon influencer dispute may be nearing a close, but the disputes at the heart of the case — who owns an online persona, whether influencer content is art, and what social media algorithms do to the aesthetic of the web — are as salient as ever. Social media is built on repetition and trends, and if you are a content creator, you must be ruthless in your optimization to break out from the pack. The same systems that give Gifford and Sheil their jobs also create the environment where two people can appear to live identical lives, hawking the same clothing, jewelry, and home goods to viewers stumbling upon their videos. Influencers becoming mirror images of each other is a feature, not a bug, of algorithmic tastemaking tuned for scale rather than unique identity. Gifford v. Sheil may be the high-profile example, but it certainly will not be the last.