Timbuktu Global, an outerwear clothing retailer owned by two White-British people from the North of England, trademarked Yoruba, opposing anyone else from using it.
Not only that, their name, Timbuktu is a city in Mali, Africa, yet they claimed on their website that Timbuktu is a "fictional location which literally means 'the middle of nowhere', a location that has intrigued mankind for centuries."
The discovery that this company has trademarked "Yoruba" was made by CultureTree TV when they tried to trademark their programme that teaches children Yoruba language, called "Yoruba Stars". They discovered then that the word "Yoruba" is off-limits.
British fashion brand Timbuktu accused of 'cultural appropriation' for trademarking 'Yoruba'
Not only that, their name, Timbuktu is a city in Mali, Africa, yet they claimed on their website that Timbuktu is a "fictional location which literally means 'the middle of nowhere', a location that has intrigued mankind for centuries."
The discovery that this company has trademarked "Yoruba" was made by CultureTree TV when they tried to trademark their programme that teaches children Yoruba language, called "Yoruba Stars". They discovered then that the word "Yoruba" is off-limits.
British fashion brand Timbuktu accused of 'cultural appropriation' for trademarking 'Yoruba'