They are still way better than what we think of as Toyotas here. Toyota Celsior is still way closer to an S Class than a Camry. You see it now with the Hyundai Genesis and Equus. Badge or not those are bonafide luxury cars. Plus I mean when Lexus came out what was a Lexus? It might as well have been a Toyota, the brand didn't mean anything. But the cars were

I remember when they came out and how excited my dad was to drive one. They shyt all over the S Class which was even more the shyt back then than they are now.
Plus Acura/Infiniti/Lexus versions of Honda/Nissan/Toyota has shyt you can't get in the regular ones. Acura ILX comes with the dual clutch transmission and the LED headlights. They could have put them on the Civic, but nobody is trying to spend $30K+ on a Civic. Same time though that ILX will be much better equipped than a $40K Bimmer. So there is value there. I don't think those brands are overrated, they are just different. I salute them for getting more value out of their platforms. I would personally get an Acura over a Honda if I had the choice and the car was right, even if it was just a rebadge. I always get the top trim anyway.