I encourage everyone than can afford to go to college to do so.... here's my opinion.
You should only go to college if.....
1)You can get a full ride whether academically or through sports(I don't knock either one, it's free)
2)You or your parents can foot the bill for the entire cost of your education without loans from a good school
3)Your smart enough to maintain a 3.0(normal scale)-5.0(honors)GPA. Anywhere from 3.4+ is a golden ticket in most majors.
4)If your major is a STEM major. If you can't do STEM then the school choice becomes more important. Ivy grads can pick up interviews just by having an Ivy degree.
other than that... It isn't worth going into debt for....
Eh, I think it depends, smaller loans can be worthwhile sometimes, it just depends.
Taking out something on the lower end like 10-15k for a BA at a decent school is probably worth it, but you definitely don't want to go to a private university paying 30k/year for a degree in Art. IMO it's a little unrealistic to expect that everybody will be a STEM major, Ivy Leaguer, or get a full ride. But I do think that you should avoid taking out more than 15k in loans unless you're a STEM major.
What I do think is important is going to a public school in-state (unless you have a full ride or rich parents), having an actual plan for what to do with your degree, and networking while you're there (this is one I wish I'd done more of).