This media market convo is probably my most disliked sports discourse...
43 cities/metro areas have at least one major league team. There are 210 DMA markets in the US. The smallest market with a major league team is Green Bay, which is the 68th largest market in America...
Outside of Green Bay, the other 42 markets with a major league team, are all in the Top 54 largest markets. And outside of Memphis (51) and Buffalo (54), the other 39 are all in the 50 largest media markets...
The MLB and NBA tend to call only the 14 largest markets, "big market" cities:
1 NY
2 LA
3 Chi
4 DFW
5 Philly
6 Houston
7 Atlanta
8 DC
9 Boston
10 The Bay
11 Tampa
12 Phx
13 Seattle
14 Detroit
With 18 Miami as an outlier...
But imagine being from a Top 20 market and considered "small"

only in sports are the following places considered small markets:
15 Orlando
16 MSP
17 Denver
19 Cleveland
20 Sacramento
Even the following cities have pretty substantial media markets:
21 Charlotte
22 Raleigh
23 Portland
24 St Louis
25 Indianapolis
The "market" conversation is so inconsistent. The real truth has already been mentioned in here, the NBA has built its entire 79 years on being attached to a handful of franchises, so they don't do a good job promoting most of their franchises outside of that select few...
I do think that this parity could swing the pendulum the other way, and cause people to give a fukk organically about the "small markets" if they have a dope player. Time will tell, but personally, I have zero issue with Indiana/Oklahoma Finals every year, if those are the best teams...