Pharrell Out Here Shytting On T.I.’s ‘Paperwork’

thernbroom

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Damn straight shytted on him:skip:

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Master hit-maker and Grammy-nominated superstar, Pharrell Williams, is on the cover of GQ for the upteenth time. Gracing an issue which is being dubbed “The Legacy Project,” it is a Hall of Fame portfolio of music makers who made the most noise over the past twelve months.

Also featured in the issue are St. Vincent, Sam Smith, Future, Mark Ronson, Stevie Wonder, Diplo, Kim Gordon, Rick Ross, FKA Twigs, James Blake, Drake, Lil Wayne, Young Thug, Karen O, Spoon, Nas, and Iggy Azalea. While it may seem like everything Pharrell touches turns to gold (or Platinum), a snippet of the interview touches on one of the few missteps he took in the past 12 months in T.I.’s Paperwork album, a project he executive produced.

“I wasn’t happy about the T.I. situation,” Pharrell said to GQ. “They did that record hoping for radio play, and they got nothing out of it…. Great, you got your No. 1 hip-hop song. But what does that do for your sales?” Presumably speaking about T.I.’s hit singles “About The Money” featuring Young Thug and “No Mediocre” featuring Iggy Azalea.

“You want to be camouflage?” he says about the T.I. record. “Go ahead. Blend in. But we want to be that twinkle in the sky.” It’s a metaphor he likes, and it could serve as a philosophy: Being mass and being special are not mutually exclusive. “We want to be that twinkle in the sky. And you might not be able to see that star now. But it’s daytime. Wait till it gets dark.”


The cover story is a thirteen hour look into the life of a one-man pop music machine. You can check out the full story right here.

http://thestashed.com/2015/01/20/pha...t-s-paperwork/
 

JustCKing

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He didn't say the album was garbage though. What he's getting at is that they wanted an album full of hit singles, but it did nothing for the sales. Thus, it ultimately just became an album that didn't stand out, but pretty much blended in with everything else. It wasn't necessarily a diss.
 

S.W.A.G.

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He's right, but he the last person who should be talking about making music specifically to get radio spins

Slightly different as Pharrell has always been a producer first and artist second. He's been in the pop spectrum for many years as a producer and even on his first album..
 
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