Xbox is a division of Microsoft. If the division does something to further the entire company there's nothing wrong with that. Sony doesn't make PCs and operating systems for PCs. Nintendo doesn't do that either. It doesn't serve their companies to make their software available on that platform.If you RAN the xbox brand wouldn't you be out to make them number 1?!?!that would be the main goal... your still negating the brand by putting the games on PC
Selling games should be secondary, if the games are good they will sell themselves literally... they have the marketing money for the pushes anyways...
If I ran Xbox my goal would be profitability. Being #1 is irrelevant because some of the things that raise your position aren't profitable and are investments that could pay off but at the same time could drive huge losses.

that would be the main goal... your still negating the brand by putting the games on PC 
Dude how much money and manpower xbox division has and they still behind... Everyone wants to be on top... MS isnt even TRYING to be ahead of the pack. How can you worry about the future when presently your loosing in every facet of where you are as a console maker and game publisher... Phil Spencer is making asinine decisions that is tanking their brand by splitting up their focus. putting xbox exclusives on the PC when PC already has a ton of outside game developers that already sharing their games on steam and other shyt is worthless... FOCUS on getting the xbox brand back on top...
shyt I heard google was interested in gaming last week... Bezos got bread to compete...
