Pitchfork has already been this for the last ten years or so.Nothing about this is good if you care about journalism. Lot of journalist sites, newspapers, etc are being bought up and then dismantled for not being profitable enough to multi billion dollar corps. The end result is going to be a lot of corporate controlled "media" telling you what to buy or stream.
They post bullshyt articles about ambient queer jazz but then tell you Taylor Swift is the most important thing ever.
They were better when they were a CAC fueled indie rock site that did the odd MF DOOM review
Their current coverage of rap in particular is embarrassing. It's a blatant narrative and seeing now them roll up to fukking GQ is poetic lol
Journalism is in trouble I agree, but their brand has been cooked for over a decade