afterlife2009
Superstar
During an interview with Oprah last Spring, producer and rapper Pharrell Williams dubbed himself "New Black". In his words: "The New Black doesn't blame other races for our issues. The New Black dreams and realizes that it's not a pigmentation; it's a mentality. And it's either going to work for you, or it's going to work against you. And you've got to pick the side you're gonna be on." Pharrell’s remarks floated around ideas about being black—"our issues," our "pigmentation," our pesky way of "working against" ourselves. These ideas put the onus of racism on black people. While Pharrell likely believes he was imparting wisdom, rather than being condescending, his words still stunk of the familiar "pull up your pants" stench.
In Jay-Z’s Decoded, a memoir that doubles as a lyric book, Jay-Z seems to rebuke Pharrell’s philosophy, saying:
It’s crazy when people think that just because you have some money and white people start to like you that you transcend race. People try this shyt all the time with successful black people, even with someone like me who was plenty black when I was on the corner. It’s like they’re trying to separate you from the pack—make you feel like you’re the good one. It’s the old house ni**er-field tactic.
Is Pharrell a house ? Is Pharrell’s identification as "New Black" a demarcation, separating himself from Old Black millions—"the pack" as Jay-Z says—who don’t have the luxury of money and fame to act brand new? The house /field dichotomy, Pharrell’s complexion aside, works because it sounds like Pharrell is happy as hell at other black people’s expense; happy to be up there with Oprah and others, not toiling the proverbial fields. But Pharrell’s happiness and self-proclaimed new black status seems like more of a positive coping strategy than stepping stone to real enlightenment. As we learned from his "Blurred Lines" deposition last year, giving unearned authorial credit to white artists on songs he’s written is status quo; he is not immune from structural racism and white supremacy. Pharrell’s own definition of new black isn’t comprehensive, nor are other people’s definitions, but what seems to be the case is that "new black" means rose-tinted shades worn inside one’s heart; Pharrell’s not unaware of sour problems—he simply chooses to ignore identity politics as it relates to his own (black) identity, a sort of reversing of the "personal is political."
http://pitchfork.com/thepitch/631-n...nd-jay-z-and-the-spectre-of-white-aspiration/
There's some more after this.