Pokemon go, its a huge social experiment while not that great of a game.
Pokemon go goes back to the roots of gaming to a certain extent, its charming seemingly straight forward and easy to get into, you can boot it up go
throw a couple pokeball's miss and after the 1st battle your 
There's a brief explanation on not even a quarter of what you need to know and then your thrust into the game. At its core there's not much to do, there's not epic plot nor graphic's, the game crashes and bugs out....So why then is Pokemon go such a hit?
Simple because 1) Its free, lets not deny how huge of a deal that is, even if it was 99 cent I probably wouldn't have took the time to buy it.
2) It encourages exploration and communication online and off. This is huge, sitting behind your computer talking to a stranger is way to common place now. Hell I'm doing it now
Pokemon go forces you to get up, travel and probably bump into other people doing the same thing. I've run into so many people that are clearly sitting at pokestop's and gym's playing Go... All they can do is look
and go 
Black, white, old, young.... Knowing that what your doing is literally being done by or to others in real life is and experience that most of the younger generation missed. For us that are 29 and up we remember the arcade and when gaming was just as much of a social event as a going to the movies or bowling and skating.
Pokemon go is an example of how much humans actually enjoy socializing even if its buried subconsciously and how much humans love collecting.
It once again shows that a game doesn't need to be perfect for it to be great.
nintendo and Sega genesis showed us that are older that ages ago.
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