I mean you didn't really qualify your question...you talking about sales or impact?
Bad Boy and No Limit ran it in 97-98 for sure. Even then though, without Biggie, most people felt that was just Pop rap. Yeah some good cuts for sure but a lot of it was crossover bullshyt, remaking Sting songs n shyt wtf.
Also, we would roast each other on who had to do Puffs parts on songs lol. He was corny even back then.
I can't call sales, but I can tell you that many other labels were "bigger" than bad boy was in 97. They arguably ran 97, but other labels from other eras were bigger. Death Row in 94 was insane. Way bigger than Bad boy. There are many others as well.
GOOD JOB JROME