Meadowlark Media and DraftKings are staying in business together.
The companies have completed a new deal, sources told Front Office Sports. The arrangement will see DraftKings sponsor several of Meadowlark’s primary shows, including The Dan Le Batard Show with Stugotz, South Beach Sessions (Le Batard’s longform interview show), and Nothing Personal with David Samson (the daily sports business show from the former Marlins president). In addition to sponsoring the shows, DraftKings will be overseeing its ad sales and distribution.
Financial terms of the contract were not immediately available. Representatives for DraftKings and Meadowlark declined to comment.
One source said it is expected that Pablo Torre Finds Out, which has been all over the twists and turns of the Bill Belichick and Jordon Hudson relationship in recent weeks, will remain with Meadowlark but seek a new licensing partner.