The true cost of driving: Car makers now charge to activate pre-installed extras - with BMW even demanding a monthly fee to switch on your heated seats
BMW customers are directed to the company's online 'ConnectedDrive Store' which it says 'lets you equip your BMW with exclusive upgrades, extend your digital services, and more'.
- Fancy a heated steering wheel during a cold snap. That'll cost you £10 per month, £100 a year, £150 for three years, or £200 for 'unlimited' use.
- Adaptive M suspension is priced at £399. It uses sensors to boost and improve dynamic control, adapting to driving and road conditions in seconds, whether on a bumpy street, in a sharp curve or when braking hard.
- High Beam Assistant, which automatically switches your high beams on and off when there is oncoming traffic or a vehicle in front of you, costs from £10 per month, £100 per year, £150 for three years or £200 for unlimited use.
- Drive Recorder films your surroundings for up to 40 seconds using four integrated cameras. Costing £199, it allows the driver to document dangerous driving situations in traffic, record beautiful routes at the press of a button, and is triggered automatically in the event of an accident.
- Apple CarPlay preparation costs £265.
BMW says the ability to add new features to their car can be helpful for owners who change their mind after their purchase, adding that it was particularly useful for those who buy their car second-hand 'as they now have the opportunity to add features the original owner did not choose'.
Subscriptions also enable drivers to 'experiment with a feature by purchasing a short-term trial before committing to a purchase', it said.
It's time for motorists to brace themselves as the cost-of-living crisis starts to bite, the 'Ryanair effect' is starting to hit the motor industry.
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