So this is about J Cole huh
You don't have a problem with rappers name dropping these brands all thru they music and not get paid for it back in the 90's and 2000's I bet,now Jay showing that u can use these brands to pay for shyt when u get to a certain level and he wrong?of course not ever rapper should use his blueprint and they should have ther own artistic integrity and what they willing to do and not willing to do.....Hov ain't the only example to follow to be succesful so how the hell u gon put it all on his shoulders?
Why do u put no weight on the shoulders of past legends who could mentor these new artist who's opinion may hold weight,maybe not on a financial end but on a artistic end....I don't see legends who are succesful willing to tell nobody theymusic stink....if that's what your problem is.
U got cats like Cube and Snoop who are succesful cats can look too and give advice,cats like E-40 who did it his way both independently and on a major without sellin out

.....u got Nas who before he became a corporate bloodhound just recently wuz succesful without goin pop

...u got Lupe who's succesful and takes risk by being outspoken...Jeezy who has remained succesful by keepin it gutta

....tech9 who's eatin independent...jay ain't the only succesful nikka in this rap shyt nikka....if nikkas wanna go by way of Jay that's they decision,u can eat without being on Jays level or using jays level of promo that is afforded to him and that he can afford....an artist can look to whoever they want and get advice from whoever they want that fits what they wanna do....better yet make your own blueprint
Jay wuz the driving force behind rocafella who gave its artist artistic freedom out the azz which provided so much classic music....now he's the reason a cat like Jcole is heard at all....way I see it jay is a great example for dudes to look to ,he's showin em how to move in a room full of vultures,rape theses labels out here for what they did to the cold crush

....there's plenty of other legends who want to be considered gate keepers of hiphop who can step to these dudes or reach out privatley so they don't seem like "haters" and tell these dudes when they artistry is wack.....u want Jay to be every new nikka in hiphops daddy instead of holding all of the dudes from the past to be great mentors to these new guys in different capacitys....it seems to me like new dudes have credited Jay for either inspiring them to want to achieve great things financially,giving out advice directly,and working with dudes on they own brands....if u ask me that's important as a mentor in hiphop as well,unless u want all these nikkas to work for coins and be broke when they retire?let other past legends and peers step up to the plate in different capacitys,I think overall they do the best they can and try not to step on new dudes toes....u just want jay to bow out cuz he the only old nikka who is stepping on they toes still maybe?look deep inside to figure out why u really mad