This right here and that reaction is why endorsements have nightmares when their clients slip. shyt is like Children of the Corn the way they get on code.
All that outrage are less people buying shoes, jerseys, merchandise, viewership, etc. and that's what they see when they check those financials.
Ant messed up: those people were minding their business and dude made an offensive, wrong comment for some likes/clout. No excuse for that.
However, those people in the comments are doing no different and they're doing it in a more dishonest manner by trying to disguise their prejudice talking about "the black community" does this or that. How tf ain't that racist?
That's one thing about the NBA getting so global that I hate: it's more dogpiling from people overseas (many of those posters are not even from the U.S). Yeah, the NFL ain't the most prejudice-free sport, but at least you don't have some snobby Euro commenting on some shyt they don't know about. Look at those moderators for example - some of them ain't from the states.