Reebok Presents Kendrick Lamar - I am

[Revolutionary]

Reebok is known for partnering up with some of the biggest names in the industry and their latest partnership proves that once again. Reebok will be taking the fusion of music and footwear to a whole new level by partnering up with Kendrick Lamar. The partnership will inspire and empower youth to become their best selves through programs designed to provide a positive alternative to the streets. Their shared goal provides the creative foundation for a short film released to announce the partnership.

As part of the new partnership, Kendrick will be featured in Reebok’s global campaign celebrating the 25th Anniversary of Reebok’s iconic Ventilator shoe, which will debut in March 2015.Kendrick will also create his own limited edition capsule collection for Fall/Winter 2015, which will include signature Ventilator styles inspired by the artist’s life, style, and personality and will be available as of June 2015.


http://fitness.reebok.com/international/Kendrick-Lamar/Stories/2014-12/ThisIsKendrick/

 

[Revolutionary]

its his old song (3-4 years old) but the video is new. It's for his new deal with Reebok

 

[Nuuko]

 

[FBGPlank]

"bright as thomas edison but i'm gucci mane hood"

 

[Pool_Shark]

Reebok is making moves in 2015. Wonder if if has anything to do with Adidas almost selling them back in October. Somethings going on for sure.

 

[Ashtrey]

Kendrick Reebok

 

[verhonggen]

the vid is tight

 

[verhonggen]

where is the song from?

 

[Xtraz2]

tha GOAT

 

[010101]

king killa k-dot

FRFR reebok need to bring back the vector logo

reebok was cooking mane they had emmitt smith/reignman/shaq/ai/venus
imagine what lenny bias reebok kicks woulda been like*

 

[CELL]

Pretty cool. I fukks with this!

 

[KeysT]

Reebok and Adidas been making moves on Nike on the low..10 years from now Nike prob won't be on top anymore.

 

[Big Boss]

 

[010101]

Reebok and Adidas been making moves on Nike on the low..10 years from now Nike prob won't be on top anymore.

honest to gawd jordan the main reason the swoosh became so dominant
all they did was sign the best athletes and build the best associations

reebok/adidas are under the same umbrella now
and they're approaching things from the art/entertainment angle
signing artist to endorsement deals putting out collabs with brands like raf simons/rick owens yadda yadda yadda*

I like it mane
force them to compete and put out better quality product with more inspired design**

 

[verhonggen]

Reebok's banner is now Kendrick Lamar lol


and more commercials are supposed to drop




Lamar will be part of the Ventilator’s 25th Anniversary campaign launching in March and will release his own capsule collection, including signature Ventilator styles, in June 2015.

- See more at: http://hiphopwired.com/2014/12/10/kendrick-lamar-partners-reebok-video/#sthash.YdARCJ1p.dpuf