Mar 1 Authentic Brands Group Finalizes the Acquisition of Reebok
Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok.
“Reebok is a brand that needs no introduction,” said Jamie Salter, Founder, Chairman and CEO of ABG. “The Reebok team has done an incredible job of cementing Reebok’s place in the minds and hearts of consumers. Through ABG’s operating model, Reebok will have the ability to evolve and embrace its iconic creativity, quality and innovation. It’s time to let Reebok be Reebok.”
With Reebok, ABG is taking a page from its playbook, connecting strong brands with best-in-class partners and a global network of operators, distributors, and retailers to optimize value in the marketplace. An essential pillar of ABG’s strategy is preserving Reebok’s DNA and a commitment to the brand’s heritage through the formation of Reebok Design Group (RDG) in partnership with SPARC Group. RDG is the global brand hub for the design, development and innovation for footwear and apparel servicing partners around the world.
“Product has always been at the forefront of Reebok, and we are committed to upholding the standard that our brand fans and consumers have come to expect,” said Matt O’Toole, President of RDG. “2021 was a banner year for Reebok, and in part that was a credit to our focus on the iconic silhouettes that immortalize the brand. Under new ownership, we have an exciting opportunity to reclaim our place in the market and take Reebok to even greater heights.”
Reebok has inspired, connected and created great products for athletes and consumers across the world for generations. The brand is deeply rooted in professional sports, sneaker culture and performance apparel and will continue to deliver on its mission of providing each and every consumer with the opportunity, products and inspiration to achieve and exceed their potential.
From creating the first spiked running shoe over a century ago, to its breakthrough THE PUMP™ technology, to today with its award-winning Nano and Floatride models, Reebok has pioneered in the athletic space and continues to introduce innovations that propel the industry forward. The Reebok Classic Leather and Club C have cemented itself as icons within the footwear industry with their timeless and classic designs that first debuted nearly 4 decades ago and continue to be reimagined through unexpected collaborations with world-renowned creatives and design houses.
“Reebok is one of the few super brands that has the permission to play in any space,” said Nick Woodhouse, President and CMO of ABG. “Its position at the intersection of fashion, sports and culture allows Reebok to be elastic while staying true to its celebrated ethos and unmistakable DNA.”
Reebok Renames The Kamikaze To Hurrikaze
March 9, 2022 by Sneaker News
1994’s Reebok Kamikaze stands as one of the most significant sneakers in the history of basketball footwear. As the first signature shoe for Shawn Kemp, the “Reign Man” of the Seattle Supersonics, the Reebok Kamikaze was at the forefront of the competitive hoops shoe business, joining a line-up that included Shaquille O’neal’s Shaqnosis series and later Allen Iverson’s Answer line.
Today, Reebok has announced that it has officially renamed the Kamikaze to the Hurrikaze. The name Kamikaze was made infamous in World War II by Japan, where pilots essentially sacrificed their lives as they used their aircrafts as guided missiles. The term would later be used to describe behavior that would have huge impact at a major cost. The name was later adapted for Shawn Kemp who was known to attack the rim with vicious dunks and slams.
“We have a responsibility to be accountable, learn and grow as a brand, and although we can’t change the past we can most definitely impact change for our future,” commented Portia Blunt, Reebok’s VP of global apparel and executive lead for its Human Rights Award. “By making this change we signal growth and acknowledge the impact words have on the those we serve within our diverse global sneaker community.”
The Kamikaze will be mixed in with Hurrikaze product throughout 2022 until they are eventually phased out.
Joining the massive lineup of Allen Iverson’s first signature shoe for 2022 is a brand new Question Mid “Mocha Toe” colorway.
This offering of the Reebok Question Mid features a White leather base with mesh tongues, matching laces, lining, and midsole. Mocha Brown detailing on the suede toe cap, heel panels, Vector logos, eyestays, and premium leather “3” detail on the heel atop a Gum translucent outsole completes the design.
Reebok Question Mid Mocha Toe Release Date
Look for the Reebok Question Mid “Mocha Toe” to release on April 8th at select retailers and Reebok.com. The retail price tag is set at $160 USD.
Reebok Question Mid “Mocha Toe”
Color: Footwear White/Footwear White/Brush Brown
Style Code: GX0241
Release Date: April 8, 2022
Price: $160 UPDATE 3/27: Reebok confirms that the “Mocha Toe” Question Mid releases April 8th via Reebok.com.