Like right before the rape case the big talk in basketball was how the black community doesn't support Kobe cuz he's too much of a cornball brother with no tattoos, suburban upbringing, too well spoken etc etc. And how black people need to embrace good examples like Kobe and not thugs like AI...
And that was supposed to be the big reason why Kobe never had a popular shoe. It was kicked off first when Kobe got booed in his "hometown" and was looking sad during the All Star Game and then again when Nike gave Bron 90 million while he was still in high school and signed Kobe for way less after 3 championships...
Classic Skip Bayless from 2003:
ESPN.com: Page 2 : The price of Kobe's cred
ESPNMAG.com - Taking it to the street


We talked about it in the old Coli too. A lot of folks were sounding like Rush Limbaugh trying to defend Kobe and sh!t on AI
. But as soon as he caught that charge the whole made up "controversy" disappeared...
And that was supposed to be the big reason why Kobe never had a popular shoe. It was kicked off first when Kobe got booed in his "hometown" and was looking sad during the All Star Game and then again when Nike gave Bron 90 million while he was still in high school and signed Kobe for way less after 3 championships...
Classic Skip Bayless from 2003:
ESPN.com: Page 2 : The price of Kobe's cred
And pre-Eagle, it appeared to irritate Kobe that he was viewed as so suburban by so many urban NBA fans. As too upper-middle-class privileged to be street cool. As lacking the edge the shoe companies want from their primary pitchman.
Sluggish sales prompted a split between Kobe and adidas. Shortly before Eagle, Kobe signed with Nike for about $45 million over five years. That's a pittance next to the $90 million over seven years that Nike gave LeBron James, a kid who hadn't played anything but high-school ball.
A Los Angeles Times story examined the question of Kobe's "street credibility." Several marketing experts were quoted as saying Kobe hadn't proven to have sneaker-selling power.
David Carter of Sports Business Corporation in Los Angeles said: "You've heard a lot being made about street credibility the last month or so. I think both those guys (Kobe and LeBron) have street credibility. It's just that their streets are in different neighborhoods."
That, perhaps, wounded Kobe's pride. He set up a meeting with L.A. Times editors to complain about that story and others he said delved too deeply into his off-court life. That Kobe was intensely private.
ESPNMAG.com - Taking it to the street
AI. Steph. KG. Odom. Spre. Rasheed.
They boast the street cred that Kobe or VC will never have, no matter how many times they show up at Rucker Park in Harlem, like Kobe did last summer. They can own the place for a day, but even a 15-year-old white kid from Nebraska would call him a phony if either dared say "yo, yo" or "whassup wit my peeps."


We talked about it in the old Coli too. A lot of folks were sounding like Rush Limbaugh trying to defend Kobe and sh!t on AI
