http://firstwefeast.com/eat/rick-ross-wingstop/
WHAT DOES THAT MEAN FOR RICK ROSS?
We don’t know for sure, but here are some estimated store averages that DJ Diallo, an owner of a Brooklyn Wingstop, gives
Forbes in the
publication’s profile of Ross:
Diallo says the average Wingstop does about $1.2 million in after-tax income per year. On margins of 15% or so, that leaves a little under $200,000 per franchise in annual profit.
Based on what we know about Wingstop franchises, Ross’ nine locations (assuming he hasn’t opened others since September 2014) pull in an estimated $10.8 million annually, with approximately $1.8 million in annual profits. Obviously, that’s not the figure that goes directly into Ricky’s pockets, even if he gives the impression he’s the ultimate Wingstop franchisee (“He says some locations he’s taken over have seen spikes of over 50% in monthly revenue,” according to the Forbes story).
Of course, given Ross’ influence and Wingstop’s clear willingness to leverage his name for publicity, it’s possible that he has a unique relationship with the brand. In the aforementioned Forbes article, author Zack O’Malley Greenburg notes that Ross saves money on marketing by using his own likeness to raise his restaurants’ profile and sales. However, we’d venture that this tit-for-tat is only the tip of the iceberg when it comes to the rapper’s atypical business terms, as the amount of schilling that Ross does seems disproportionate to what he probably takes in off his locations.