Because the right is not only putting money into its messaging but it is a message based around grievances. The whole idea is that the listener is the victim of outside forces that are oppressing them. The left used to be good at this messaging but has become the face of finger-wagging lgbt shyt and so on. People don't want to be talked down to, especially about something like that.
That and a lot of people that consume any kind of media like edgy shyt.![]()
This and this



