1/30
@GoAngelo
1. What you see here is clearest illustration why things are so messed up and why it cannot get any better until this asymmetry is addressed.
Put simply: right-wing has narrative dominance.
My org (@mmfa) did this study and been sounding this alarm for years. Some thoughts...
2/30
@GoAngelo
2. So much of convo in Dem circles and in parts of political media has been about messaging.
'Oh, Democrats just need better messaging,' I hear folks say.
Wrong. Even if Dems had the perfect message, it wouldn't get anywhere. This isn't messaging problem; it's a media crisis.
3/30
@GoAngelo
3. Some also think it means Dems need a "Joe Rogan of the left."
But, this misses the mark too. Iformation landscape is highly fragmented. A single giant player alone won't fix the issue.
What is needed is actually simple: more blue bubbles across many audience segments.
4/30
@GoAngelo
4. I want to emphasize this is not a resource problem.
Dems spent billions last cycle on ads. Paid ads have little and diminishing value.
If they spent $100M of that on storytellers instead, election woulda been same probably. But landscape would look different right now.
5/30
@GoAngelo
5. There is a lot of talk right now about influencers in political circles. But, be warned. Many of same extremely incompetent consultants that have been messing up Dem campaigns for years are porting their paid media approach to influencer space by way of "pay to post content."
6/30
@GoAngelo
6. That approach not only won't work, but will make problem worse. You can't engineer or micromanage creators and storytellers.
They just need to be resourced to do what they're already doing. And, a pipeline needs to be invested in so there are places for them to grow into.
7/30
@GoAngelo
7. You can check out the full study here:
The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces
8/30
@GoAngelo
8. Trump organized power on what used to be considered the fringes. Vehicle for doing that was a massive right-wing media ecosystem.
There's a reason why so many Trump admin officials are right-wing media fever swamp creatures.
9/30
@GoAngelo
9. Politics is downstream from culture. The fight for the hearts and minds as well as the future of our society is in the information landscape.
Fascism is theater. And right now, Trump has quite a stage.
10/30
@ElectionLegal
Angelo, during your 10 years as a professional anti-Trump researcher, he has been elected President twice. No one in history has failed at their job more than you have
11/30
@MalcolmNance
The RW billionaires spend HUGE money on this. Not ONE progressive or centrist podcast is funded by billionaires. Zero!
12/30
@CalltoActivism
Thank you for your crucial work.
13/30
@Dragonboy155
Joe Rogan and Russel Brand are not right wing
14/30
@ThisWillHold
Yep.
All of the above plus Fox.
What we really need to be talking about is how we fix it.
What is the solution?
Because even these so-called “Truth to power” podcasters aren’t covering the whole story.
15/30
@davepl1968
Step 1: Make interesting liberal content...
16/30
@LawSelfDefense
Too much blue.
17/30
@_ThePr0letariat
It’s also important to understand the demographics of the listening base on the right. For example, Rogan’s skews HEAVY young male. You can’t just take those listeners without an ideological shift on the left.
18/30
@astronomy89
What's hilarious is that many of those red circles used to be Democrats.
19/30
@lithologuy
Joe Rogan was blue until you cast him out.
20/30
@chinookhunter1
Perhaps put out a product people want to listen to? Not hard to figure out.
21/30
@Cernovich
When people have a choice, they choose right wing media. Left wing propaganda could only exist with affirmative action.
22/30
@DaleWinger
Where’s @theallinpod ?
23/30
@feelsdesperate
I’m shocked anyone listens to Trevor Noah tbh
24/30
@minimalist2021
Now do a chart for the MSM. It will be all blue. This is natural reaction to that.
25/30
@Ron4California
Shoulda thought of that before you started deplatforming everyone
Anyway I’m surprised you’re still here without USAID funding
26/30
@beetle6000
Did it ever occur to you that people figured out that the left was lying, censoring the opposition, using lawfare on political opponents and anyone who has a different opinion than theirs? You’re basically the ones who refuse to doubt or challenge what’s fed to you.
27/30
@rationist4
@hasanthehun @KyleKulinski @headintheoffice @vanguard_pod @VautismSpeaks @HumanistReport
28/30
@303Lobo
Well considering the left wing has all other traditional media. This seems perfectly fine
29/30
@criticall0gic
Got ourselves a super reeree.
@IfindRetards
30/30
@TheDanPeters
"Things are so messed up"
Meaning you guys don't have total narrative dominance for the first time in a decade.
You lost it because you lied so much and so blatantly everyone searched for alternatives and you destroyed legacy media in the process.
To post tweets in this format, more info here: https://www.thecoli.com/threads/tips-and-tricks-for-posting-the-coli-megathread.984734/post-52211196
He makes good beats, so..
. Ala the BEARS OF WHO THEY THOUGHT THEY WERE!
