the next guy
Superstar
Rock Of Ages Box Office -- $18M to 21M Weekend
So This summer =
Will there be any movies that come and crush the buildings, or more flicks we will forget about in 5 years?
So This summer =
Will there be any movies that come and crush the buildings, or more flicks we will forget about in 5 years?
Contrast that with this weekends newcomers which each should have earned over $20M because of their star power. But New Line/Warner Bros Rock Of Ages (3,470 theaters) fell to earth with a thud. Which Hollywood expected because the pic had been tracking poorly for weeks (and even went down at one point week to week). The studio felt the 1980s period piece was a hard sell to younger moviegoers. I suspect the problem was casting. Russell Brand has been repellant to moviegoers, while Tom Cruise as iconic rocker proved just too incredulous for audiences. The PG-13 musical is looking to open to only $15M this weekend after taking in just $5.3M Friday and $5.4M Saturday. Given that the pic was based on the Broadway warbler, it did worse than the studio expected and far worse than Mamma Mia which with the same pedigree opened to $27M. Warner Bros was holding out hope for this $75M-budget pic, thinking that a good CinemaScore could generate great word of mouth and therefore great legs for the film. It didnt materialize: audiences only gave Rock Of Ages a mediocre B. Theres just no way to save this s(t)inker with hack director Adam Shankman at the helm: in fact, weekend gross may fall below $15M by Monday.
