The problem with this cat, was he didn't lean on his strengths.
Everyone's not an artist. This dude is a helluva producer. He makes great beats. That's what he should've stuck with. He wanted to be this Drake/Kanye hybrid artist, and the shyt didn't work. He should've been investing in artists, and working on laying down those sound beds for them. There was a time in music when people didn't mind being in the background. But now everyone wants to be seen, not just heard. If this dude would've just focused on production, his name would be crazy right now. Guaranteed.