SAMSUNG bought 1 MILLION COPIES OF "MAGNA CARTA" netting JAY-Z 5 MILLION DOLLARS

protestor

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Obviously, this is more complicated than Samsung giving jay-z a $5 million cheque for digital albums

Somebody school me on what Samsung gets out of this.?

facts would be nice, but im up for speculations.
 

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Obviously, this is more complicated than Samsung giving jay-z a $5 million cheque for digital albums

Somebody school me on what Samsung gets out of this.?

facts would be nice, but im up for speculations.


Indeed, Samsung probably just views this deal as another advertising expense, and a way to get its brand associated with one of the biggest and hippest names in music. This is the same strategy that companies like Mountain Dew and Converse have taken by launching their own record labels. These companies aren’t getting into the music business so much as trying burnish their image by linking their brands to hip, young musicians.

In fact, when you look at it that way, and consider the staggering amount of money Samsung spends on marketing each year, the deal begins to look like a real coup for Samsung. Industry analyst Horace Deidu estimates that Samsung Electronics spends more than $10 billion per year on ads, sales promotions, and public relations. And with 30-second primetime ads going for hundreds of thousands of dollars a pop, spending $5 million on Jay-Z, and the free buzz that goes with such a unique deal, is money well spent.



Jay-Z, Samsung and the 21st-Century Patrons of the Arts | TIME.com


not sure why some of you are questioning the money figure

its been said that the deal was for 1 million digital downloads at $5 each
 
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