The Midnight Marauder
All Star
the fact that huge companies have eyes on it tells u jay is doin the right thing![]()
No! He's doing the only think he has a choice to do right now!
He acquired the company Aspiro for $56 Million. He took the company, then revamped and rebranded it as Tidal. Taking into consideration the costs needed to rebrand, relaunch and market Tidal, (they had a HUGE advertising push, where as most streaming services don't advertise much at all). And the exclusive deals he locked in prior to the release, it's safe to say that added up to an additional $25 Million. So you're talking $81 Million to launch a company that a year later, is valued at $100 million dollars. Say he sells the company for $125 Million; that means he would make $44 million off the sale. MEANING HE LOST $12 MILLION DOLLARS OFF OF TIDAL. And that's not even taking into consideration whatever money he lost during the first year in operating expenses.
This isn't a power move, it's a retreat. If he doesn't sell now, he'll lose even more money.
The big companies are only interested in buying because it takes away the burden of not having immediate access to the few major artists Tidal has exclusivity deals with, a slight amount of brand recognition, and the Hi Fi Audio.
I fukk with J, but this is a loss pure and simple.